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The Future of Broadcasting
Marketforce & the IEA's 8th Annual Conference
28th & 29th June 2010, The Waldorf Hilton, London
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Conference Agenda
Monday 28 June 2010, The Waldorf Hilton, London
Day One
09:15
09:20
Chairman’s opening remarks
SESSION ONE: THE CHANGING FACE OF UK BROADCASTING: BUILDING VALUE FOR AUDIENCES
09:25
What conditions are necessary to drive innovation in British broadcasting?
Mike Darcey
Chief Operating Officer, BSkyB09:45
Maximising value for licence fee payers: examining the changing role of the BBC
Speaker to be confirmed
10:05
From diversification to consolidation: a forward path for the UK broadcasting industry
Dawn Airey
Chief Executive & Chair, FIVE10:25
Advisory session
10:45
Panel Discussion
- What do consumers expect of free-to-air broadcasters in a digital era?
- What exactly constitutes public service content and how should it be delivered?
- Does an open-market for premium content necessarily improve the consumer experience?
- • Exploring new approaches: is a ‘free-pay’ hybrid model the way forward for broadcasters?
- Can the ad-funded model survive in the future?
- Examining post-election media policy
- Assessing the impact of the Pay TV review on content investment and accessibility
- Can the BBC Trust both regulate and champion the BBC?
Questions will be taken from the floor throughout
Mike Darcey
Chief Operating Officer, BSkyBDawn Airey
Chief Executive & Chair, FIVE11:05
Refreshments
SESSION TWO: WHAT DOES THE FUTURE HOLD FOR BROADCASTING REGULATION?
11:35
INTERVIEW WITH THE REGULATOR
Interviewed by: Ray Snoddy, Freelance Media Journalist
Topics to be discussed include:
- What will be the impact of the Pay TV review?
- Is regulation unduly hampering television advertising?
- Encouraging competition: balancing the interests of consumers and industry
- Priorities for the future: adapting regulation in the digital age
Ed Richards
Chief Executive, Ofcom11:55
Questions
ASSESSING THE PERFORMANCE OF THE BROADCASTING SECTOR
12:05
Responding to market pressures: analysing broadcasters’ strategies
Paul Richards
Director of Media Research, Numis Securities12:25
Advisory session
12:45
Questions
13:00
Lunch
SESSION THREE: ADAPTING ADVERTISING STRATEGIES FOR A NEW ERA
14:15
A return to growth? Examining changing advertising models
Toby Syfret
Analyst, Enders Analysis14:35
Exploring broadcasters’ changing strategies and approaches towards advertising
Tess Alps
Chief Executive, Thinkbox14:55
Advisory session
15:15
Assessing the future for online advertising
Bruce Daisly
Head of YouTube and Display, UK, Google15:35
Questions
15:50
Refreshments
SESSION FOUR: DEBATING THE FUTURE OF THE BBC
The BBC has been under greater scrutiny over the last year. The size and scope of the organisation along with the salaries of its highest earners and funding mechanism have been increasingly questioned. This session will take the form of a debate with points from the floor and delegates voting on whether they agree with the following motion:
“This Conference believes the BBC should substantially scale back its activities”
16:20
For the motion
Luke Johnson
Former Chairman, Channel 416:35
Against the motion
Speaker to be confirmed
16:50
Points from the floor
17:05
Final arguments and vote
17:20
Chairman’s closing remarks and end of day one
Tuesday 29 June 2010, The Waldorf Hilton, London
Day Two
09:15
Chairman’s opening remarks
SESSION FIVE: MAXIMISING REVENUE FROM DIGITAL PLATFORMS – PART ONE
09:20
Project Canvas: exploring opportunities and challenges
Speaker to be confirmed
09:40
In conversation: Project Canvas
The previous speaker will be joined by partners in Project Canvas to explore in further detail the opportunities the platform offers and how it will open up new revenue streams for content owners and providers.
Further speakers to be confirmed
Max Alexander
Senior Director, TV, Talk Talk
Peter Flamman
Senior Vice President, General Manager Northern Europe, Turner Broadcasting10:00
Canvas the World: on-demand approaches outside the UK
Peter Flamman
Senior Vice President, General Manager Northern Europe, Turner Broadcasting10:20
Questions
10:30
Harnessing the power of next generation mobile devices
Mark Selby
Vice-President Industry Collaborations, Nokia10:50
In conversation: Smartphones and mobile devices
The Previous speaker will be joined by representatives from the broadcasting industry to explore the industry’s strategy for creating revenue from internet connected devices.
Further speakers to be confirmed
Mark Selby
Vice-President Industry Collaborations, Nokia
Patricia Wagstaff
Director of Digital Productions, ITV Studios11:10
Questions
11:15
Refreshments
SESSION SIX: MAXIMISING REVENUE FROM DIGITAL PLATFORMS – PART TWO
11:40
Connecting with audiences and creating revenue from digital formats
Speaker to be confirmed
12:00
Creating a profitable, multi-platform local news service
Alex Connock
Chief Executive, Ten Alps12:20
Advisory session
12:45
Panel Discussion
- Are micropayments a viable option for broadcasters and content producers?
- How can the broadcasting industry take advantage of the ‘app revolution’?
- Is there a willingness from consumers to pay for premium content?
- What lessons can be learnt from the experience of newspapers and the music industry in charging for online content?
13:05
Questions
13:15
Lunch
SESSION SEVEN: EXPLORING THE EVOLUTION OF ON-DEMAND SERVICES
14:30
Assessing the reach of on-demand services
Bjarne Thelin
Chief Executive, BARB14:50
From the computer screen to the television: on-demand in the living room
Michael Comish
Chief Executive, Blinkbox15:10
Advisory session
15:20
Joining the dots: generating revenue from the entire on-demand cycle
Patrick Walker
Director, Video Partnerships EMEA, YouTube15:40
Questions
16:00
Chairman’s concluding remarks and close of conference
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