The Future of Broadcasting

Marketforce & the IEA's 8th Annual Conference

28th & 29th June 2010, The Waldorf Hilton, London


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Speakers include:

Ed Richards

Ed Richards

Chief Executive, Ofcom

Patricia Wagstaff

Patricia Wagstaff

Director of Digital Productions, ITV Studios

Max Alexander

Max Alexander

Senior Director, TV, Talk Talk

Luke Johnson

Luke Johnson

Former Chairman, Channel 4

Dawn Airey

Dawn Airey

Chief Executive & Chair, FIVE

Mike Darcey

Mike Darcey

Chief Operating Officer, BSkyB

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Conference overview:

The ongoing development of digital services provides great opportunities as well as serious challenges for broadcasters. As audiences increasingly view content away from the television set, advertisers and broadcasters must adapt their strategies to reach out to consumers and ultimately generate new revenue streams. At the same time traditional platforms will continue to deliver large audiences and must continue to react to the changing media environment.

 

The Future of Broadcasting, now in its 8th year, will bring together the key players in the broadcasting sector to discuss the challenges, opportunities and threats to their business models and how the industry must adapt if it is to take full advantage of the digital world.

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