The Future of General Insurance
Marketforce and the IEA's 10th Anniversary Conference
3rd & 4th November 2010, Lancaster London Hotel, London
Featuring Operational Excellence Day, 2nd November 2010, The Bloomsbury Hotel, London
Call me back Add to my calendar
Interested in speaking? Interested in sponsoring?
Conference Agenda
Print ProgrammeTuesday 2 November 2010, The Bloomsbury Hotel, London
Operational Excellence Day
Chairman’s opening remarks
SESSION ONE: CREATING INFORMED OPERATIONS STRATEGIES
Operational efficiency in insurance: examining the changing drivers details
- Where will margin pressure come from in the future and how should this direct strategies?
- Will Solvency II drive investment in IT and operations?
- Analysing the role of operations in securing a competitive advantage
- Examining the scale of the challenge: how efficient are insurance operations?
- To what extent is the industry in a position to invest now for long-term cost savings?

Peter Horton
GI Operations Director, LV=
Peter Horton
GI Operations Director, LV=
Biography
Peter Horton is the Operations Director of LV= General Insurance and, as part of his role, he has overall responsibility for LV=’s claims operation of over 800 staff. Peter has been in the insurance industry for 30 years and was a founder of Direct Line, which transformed the entire industry, along with Peter Wood and Martin Long.
Peter is an ebullient character; well known in the industry for his enthusiasm, knowledge and commitment to his job. Peter’s approach is one of focusing and developing people to offer the best possible claims experience to customers.
Peter has made a huge difference at LV=. The claims operation has changed dramatically in the last three years. In 2006 the company had a poor reputation for its claims service, high fraud rates and over 30% staff turnover. LV=’s claims operation is now one of the highest rated in the industry, winning several awards over the last 12 months including a Which peoples choice, a Personal Finance awards for customer service and has 92% satisfaction scores amongst its customers.
Some key initiatives Peter has lead at LV= include:
- Cost savings of £25m by introducing new claims systems and management tools
- A project to bring in-house a major outsourced part of the claims unit which resulted in major cost savings and 150 people recruited from WNS in Bristol
Previous experience includes:
- June 2003 – June 2005: Managing director of claims at RBSI managing three million claims a year, overseeing 8000 staff with an annual spend of £3.4 billion. During his time in this role Peter was responsible for the integration of the Churchill Group and Direct Line Group claims operations under the banner of RBS Insurance.
- 1993 – 2003: Operations director of Churchill. Peter ran several industry-leading projects whilst in this role including achieving lowest average claims cost across the industry, saving several million pounds whilst ensuring Churchill Insurance was publicly acknowledged as providing the best service across the industry.
- 1989 – 1993: Operations Director at Churchill. Peter was a founding director at Churchill responsible for Claims and customer service. During this role he personally developed and introduced the claims system which was widely acknowledged as the best in the market place. Benefits of the system included a lower loss ratio than competitors, enhanced relationships with suppliers and millions of pounds of cost savings each year. He also oversaw the introduction of the first claims unit in the UK insurance industry to have courtesy cars, faxing from screens and no claim forms.
- 1986: Claims Manager at the start up of Direct Line
PANEL DISCUSSION: Responding to margin pressure: planning improvements in operations details
- Choosing the right battles: where to prioritise investment to achieve greatest ROI?
- Is it all about cost reduction? Or can extra expense be justified for improved processes?
- Operations and the customer: which customer insights will drive process design?
- Hidden costs: what impact could cost-reduction strategies have on brand loyalty and retention?
- Getting value from the supply chain: looking beyond squeezing suppliers

David Weymouth
Group Operations & Risk Director, RSA Insurance
Peter Horton
GI Operations Director, LV=
Peter Horton
GI Operations Director, LV=
Biography
Peter Horton is the Operations Director of LV= General Insurance and, as part of his role, he has overall responsibility for LV=’s claims operation of over 800 staff. Peter has been in the insurance industry for 30 years and was a founder of Direct Line, which transformed the entire industry, along with Peter Wood and Martin Long.
Peter is an ebullient character; well known in the industry for his enthusiasm, knowledge and commitment to his job. Peter’s approach is one of focusing and developing people to offer the best possible claims experience to customers.
Peter has made a huge difference at LV=. The claims operation has changed dramatically in the last three years. In 2006 the company had a poor reputation for its claims service, high fraud rates and over 30% staff turnover. LV=’s claims operation is now one of the highest rated in the industry, winning several awards over the last 12 months including a Which peoples choice, a Personal Finance awards for customer service and has 92% satisfaction scores amongst its customers.
Some key initiatives Peter has lead at LV= include:
- Cost savings of £25m by introducing new claims systems and management tools
- A project to bring in-house a major outsourced part of the claims unit which resulted in major cost savings and 150 people recruited from WNS in Bristol
Previous experience includes:
- June 2003 – June 2005: Managing director of claims at RBSI managing three million claims a year, overseeing 8000 staff with an annual spend of £3.4 billion. During his time in this role Peter was responsible for the integration of the Churchill Group and Direct Line Group claims operations under the banner of RBS Insurance.
- 1993 – 2003: Operations director of Churchill. Peter ran several industry-leading projects whilst in this role including achieving lowest average claims cost across the industry, saving several million pounds whilst ensuring Churchill Insurance was publicly acknowledged as providing the best service across the industry.
- 1989 – 1993: Operations Director at Churchill. Peter was a founding director at Churchill responsible for Claims and customer service. During this role he personally developed and introduced the claims system which was widely acknowledged as the best in the market place. Benefits of the system included a lower loss ratio than competitors, enhanced relationships with suppliers and millions of pounds of cost savings each year. He also oversaw the introduction of the first claims unit in the UK insurance industry to have courtesy cars, faxing from screens and no claim forms.
- 1986: Claims Manager at the start up of Direct Line

Rachael Bishop
IT Director, Barbon InsuranceRefreshments
SESSION TWO: OPERATIONS AND CUSTOMER-CENTRICITY
Balancing the demands of cost reduction and superior customer service details
- The track record: what are the implications of cost cutting drives on customer relationships?
- Finding opportunities for simultaneous cost reduction and service improvement
- Which aspects of customer service are most costly and are there viable alternatives?
- Would some customers choose reduced service levels in return for lower premiums?

David Weymouth
Group Operations & Risk Director, RSA InsuranceThe 21st century insurance company: preparing to better serve customers details
- How will technology impact the future dynamics of insurance operations?
- Understanding emerging technology: which innovations will really promote operational excellence?
- Realising the 'market of one': what are the barriers to treating each customer as an individual?
- The modern consumer: how will the 'facebook community' interact with insurers?

Colin Burton
Senior Business Development Manager, Wipro Technologies
Colin Burton
Senior Business Development Manager, Wipro Technologies
Biography
Improving operations to create value for customers details
- What do customers value most in their dealings with insurers?
- Using these insights to redesign processes around the customer
- Supporting the frontline for a consistent customer experience
- Ensuring responsiveness to customer changes and continuous improvement: what needs to be put in place?

Andrew Clayton
Operations Director, Allianz InsuranceQuestions
SESSION THREE: SUPPORTING PROCESSES WITH THE RIGHT TECHNOLOGY
The role of technology in managing risk and maintaining compliance details
- Managing requirements and delivering the necessary systems changes
- The importance of data quality and availability across the organisation
- How does QA help to demonstrate control and governance?
- Delivering increased efficiency on the back of regulatory change

Matt Robson
Solutions Delivery Director, Capita Assurance and Testing
Matt Robson
Solutions Delivery Director, Capita Assurance and Testing
Biography
Matt Robson is the Solutions Delivery Director for Capita Assurance and Testing, having held senior client side QA and Testing roles within Financial Services and Banking. He is expert in building capabilities that are focused on business outcomes and provide measurable benefit to an organisation across large-scale change delivery.
Matt was previously an Academic Psychologist, and a British Army officer, both of which have shaped the way he approaches problem solving, leadership and change.
Creating an IT system that will support a changing business details
- How successfully has the industry dealt with overhauling outdated core systems?
- Will increased reporting requirements put an extra burden on IT? How can this be addressed?
- Making the most of what you have: when are costly upgrades necessary?
- Defining good: what key success factors need to be considered during system design?
- Being prepared for the unknown: ensuring flexibility and adaptability in a period of change

Rachael Bishop
IT Director, Barbon InsuranceQuestions
Lunch hosted by Tata Consultancy Services
SESSION FOUR: BEST PRACTICE FORUM - PEER TO PEER DISCUSSIONS
In this session industry experts will outline recent case studies, before delegates discuss the key transferable lessons at their tables.
Working closely with suppliers to ensure continuous improvement

Rob Smale
Claims and Operations Director, Fortis Insurance
Rob Smale
Claims and Operations Director, Fortis Insurance
Biography
Married with 3 daughters, living in Hampshire. I started my working life as a mining engineer before joining the insurance industry in 1996.
I joined Fortis in 2003.
The Fortis Claims and Operations team numbers 900fte and looks after the claims, intermediary and partner policy servicing and Age Concern sales and service activities. This year we are working with TescoBank to create a claims department dedicated to the new joint venture between TescoBank and Fortis which starts trading at the end of 2010. We have also recently started a partnership with Aioi to provide motor insurance to Toyota GB customers.As Claims and Operations Director in a company selling insurance products via intermediaries and affinity partners one of my main preoccupations is to how to differentiate Fortis. The teams I lead aspire to, and achieve, ambitious levels of service and efficiency. We seek to do "stuff differently" and have created a distinctive “Fortis Claims and Operations Way.” Customers, intermediaries, affinity partners and suppliers confirm this distinctiveness. The key contributor to our distinctiveness comes from embedding processes that help us understand what it is like for customers to pull value from Fortis. My most admired company is Toyota despite their recent difficulties. The Fortis Claims and Operations Way has it’s roots in the Toyota Production System and we see Toyota’s recent plight as a timely reminder of how important it is to stick to what makes you good and not get distracted.
2011 will see Fortis become “Ageas”.
Supporting the workforce: enabling staff to boost their productivity

Graham Johnson
Transformation Director, Ecclesiastical
Graham Johnson
Transformation Director, Ecclesiastical
Biography
Graham Johnson is a skilled business executive with over 20 years’ experience leading change programmes for UK and international businesses. He has successfully launched innovative new businesses, integrated worldwide business functions and introduced change across organisations. He has worked with a range of companies in various sectors including British Telecom, National Westminster Bank and Premier Farnell.
Graham is currently Transformation Director at Ecclesiastical Insurance, a leading specialist insurer. He is responsible for driving and managing change and strengthening culture across the business.
Effective change management: understanding the key success factors details
Speaker to be confirmed
Peer to peer discussions details
- Which transferable lessons from these case studies can be implemented back in the office?
- Which changes are likely to produce the greatest improvements at minimal cost or disruption to the business?
Chairman’s summary
SESSION FIVE: WORKING EFFECTIVELY WITH SUPPLIERS AND PARTNERS
The future of sourcing in insurance: working together to support business goals details
- Are the drivers behind sourcing decisions changing as we emerge from the downturn?
- Getting both parties to pull in the same direction: strategies to ensure a seamless partnership
- Creating a flexible relationship to allow responsiveness to market changes
- Measuring success: how should non-price success factors be calculated?

Bala Muralidharan
Head of Insurance Practice, Tata Consultancy Services
Bala Muralidharan
Head of Insurance Practice, Tata Consultancy Services
Biography
Bala is the Head of Insurance Practice at TCS. In his current position, he has responsibility for managing the delivery of Insurance business expertise throughout TCS and to its customers. He is also responsible for positioning domain and solution offerings to Insurance customers across the globe. Bala works closely with Insurance sector analysts to conceptualise innovative offerings to meet both current and future market trends.
Bala has over 17 years of experience in IT and Consulting. He has been working with major UK Insurance customers for over a decade managing the customer relationship with several large insurers and has been instrumental in winning a number of major outsourcing deals.
His personal interests include travel and photography.
Removing cost from the claims supply chain details
- From centralised hubs to fewer suppliers: strategies to streamline the supply chain
- Aligning interests: incentivising suppliers to provide the best deal
- Economies of scale vs. customer satisfaction: examining pitfalls of a simpler supply chain
- How can cost savings be made without reducing the ability to respond in a crisis?

Pete Tart
European Claims Vendor Management Director, Zurich
Pete Tart
European Claims Vendor Management Director, Zurich
Biography
Peter has spent 22 years in the Insurance market specialising in UK Claims and European Claims Vendor Management. Peter joined Zurich Financial Services in 2003 having spent the previous 16 years in Claims & Vendor Management with another Global Insurer having worked through a number of different Claims roles.
Peter now heads up Zurich's European Claims Vendor Management team that manages all Claims Vendors across Zurich’s 13 European business units.
Peter is also a member of the Global Claims Vendor management team that is focussed on developing internal claims supply chain management best practices, procurement and process synergies and global sourcing opportunities.
Questions
Refreshments
SESSION SIX: SUPPORTING MULTIPLE CUSTOMER TOUCH-POINTS - THE ROLE OF OPERATIONS
Delivering a cost-effective multi-channel claims experience details
- To what extent is channel strategy key to reducing the cost of processing claims?
- Does self service reduce overall cost, or do claimants still contact staff for the human touch?
- How can processes be designed to guide customers to the most cost-effective channel?
- Using your channels to deliver information from suppliers to claimants in real time

David Williams
Managing Director – Claims, AXA
David Williams
Managing Director – Claims, AXA
Biography
David has over 20 Years experience in General Insurance, roles including Chief Commercial Underwriter at one of AXA’s largest branches, Reinsurance Manager, Casualty Insurance Manager, before moving to claims in 2003.
He was heavily involved in the government and ABI responses to the ‘Liability Crisis’ in his previous role as Casualty Manager, and continues his lobbying work as the insurance industry looks to remove unnecessary costs and delay from the current adversarial compensation process.
David is a non Executive Director of AXA Assistance UK, a Board Member of the CII / CILA Faculty of Claims, and was a Director of Thatcham, the Insurance Industry Motor Vehicle Research Institute for four years.
He is a member of the AXA Group Claims Board and has represented the UK on Asbestos, Health, Pollution and Fraud issues. He speaks regularly at conferences and other events in the UK and Europe on a variety of subjects including most recently improving customer satisfaction, flooding and climate change.
David has also appeared on BBC Breakfast TV, BBC and Channel 4 News, as well as Radio 4’s ‘Today’ Programme, being interviewed on topics varying from Compensation Culture to Business Crime.
David originally hails from Bristol but now lives in Suffolk with his wife Catherine and 2 young sons Evan & Ryan.
Preparing for the future: the implications of new touch points details
- How is the growing trend towards online affecting the requirements of operations and IT?
- Examining the operational implications of aggregator vs direct business
- Integrating the mobile: what new operational challenges does this present?
- Does the increased variety of touch points represent increased costs?
- Looking forward: what key developments can be expected in the next 5 years?
Speaker to be confirmed
Questions
Chairman’s concluding remarks
Wednesday 3 November 2010, Lancaster London Hotel, London
The Future of General Insurance Day One
Welcome address
Chairman’s opening remarks
SESSION ONE: STRATEGIC OPENING DISCUSSION – VIEWS FROM THE TOP
The changing economics of an insurance business: delivering stable performance details
- Examining the impact on margins of recent economic and competitive developments
- The changing business model: analysing the balance of premium income and investment income
- Satisfying all stakeholders: balancing the demands of customers, shareholders and regulators

Francois-Xavier Boisseau
Chief Executive Officer, GroupamaA customer-based approach to long-term value: focusing on the insurance buyer details
- The link between understanding and meeting customer needs and delivery of sustainable returns
- Leveraging the potential of the broker-insurer partnership to improve customer value and loyalty
- Driving efficiency benefits throughout the buying chain
- Factors affecting the buying habits of commercial customers at different ends of the market

Dane Douetil
Chief Executive Officer, Brit InsuranceClimate change: risks and opportunities in a warmer world details
- How may the climate change: medium and long term?
- Post-Copenhagen, where does the world stand in fighting climate risk?
- What are the risks and opportunities for the industry?
- What action should the industry and individual companies take today?

Andrew Torrance
Chief Executive Officer, AllianzSTRATEGIC PANEL DISCUSSION: Examining the factors that will shape the future of the general insurance market details
- Consolidation: how important a catalyst are the harsher capital requirements?
- Product innovation: which are the important emerging or growing risks?
- Will there be a drive towards more niche or specialist products as insurers look to protect margins?
- What scope is there for differentiation in commercial and personal lines?
- Do insurers understand enough about distribution channel, customer and product profitability?
- Navigating change in the coming years: what will separate the winners from the losers?

Francois-Xavier Boisseau
Chief Executive Officer, Groupama
Dane Douetil
Chief Executive Officer, Brit Insurance
Andrew Torrance
Chief Executive Officer, AllianzAdvisory session
Questions
Refreshments
SESSION TWO: PRICING FOR RISK - PROTECTING MARGINS
The future of the insurance cycle: forecasting developments in premiums details
- The outlook for prices: the rate of change and the differences between product lines
- Has the nature of the cycle changed forever as a result of increased price competition and rising cost pressures?
- In the future, will a hardening market necessarily increase profitability?

John O’Roarke
Managing Director, General Insurance, LV=Creating informed risk decisions: getting the right information in place

Bill McCarthy
Chief Executive Officer, MapflowThe role of pricing accuracy in tomorrow’s market: how are priorities changing? details
- Will the current regulatory environment create a shift towards the accurate pricing of risk?
- How does increased accuracy affect margins and stability? Should underwriting accuracy always win out?
- Is the right balance being struck between competitive pressures and accurate risk judgements?
- Finding strategies to improve underwriting accuracy and methodology

Craig Staniland
Director, Motor, SwiftcoverQuestions
Lunch
Keynote Address: Effectively serving consumers: what do customers value in an insurance offering?

Philippe Maso y Guell Rivet
Chief Executive, AXAQuestions
SESSION THREE: PEER TO PEER
In this session, delegates will split into small groups and be given the opportunity to share insights and experiences with their peers, debating the key steps required to improve the customer’s experience of insurance.
From customer service to product offering: where is the greatest scope for improvement? details
- How adequately are consumers' needs met by the industry?
- Where will we see innovation in product and services?
- What examples of best practice are there from the insurance industry and beyond?
SESSION FOUR: DISTRIBUTION STRATEGIES - SECURING EFFECTIVE ROUTES TO MARKET
PANEL DISCUSSION: Advanced aggregator strategies: a future of cooperation? details
- Has the growth of aggregators affected insurers' offerings beyond price?
- Friend or foe? Is the increased pressure on price offset by the cost effectiveness of the route to market?
- What can be done to ensure insurers get sustainable revenue from price comparison sites?
- The next generation: are users embracing the increased level of policy detail on some sites?
- Tracking aggregator activity: can insurers respond to changes on aggregator sites in real time?
- Will the success of aggregators in personal lines be replicated in the SME market?

John Paleomylites
Chairman, BeatThatQuote.com
Simon Ball
Chief Executive, Coverzones
Simon Ball
Chief Executive, Coverzones
Biography
Simon Ball is Chief Executive Officer at Coverzones, the business insurance comparison website. Simon has over 20 years experience within the IT and e-commerce sectors having worked with online retailers such as Lastminute.com at the height of the dot.com boom, as well as more established multichannel retailers subsequently. From 2002 onwards, prior to founding Coverzones, Simon worked in the commercial lines insurance marketplace advising major players on e-commerce and e-business best practice.

Graham Donoghue
MD Travel, Insure and Home Services, Moneysupermarket. comRefreshments
STREAM A: PERSONAL LINES
How will brokers feature in the future of personal lines distribution? details
- Where can the broker add real value for insurers: identifying the unique advantages of this model
- To what extent are brokers better placed to identify consumer needs in this environment?
- Which customers will engage with this distribution model?
- Designing a mutually-beneficial relationship that works for insurers, brokers and customers alike

Selim Cavanagh
Sales Director, Personal Lines Intermediary, AXA InsuranceAdvisory session
Improving e-trading strategies to ensure cost-effective distribution details
- To what extent do insurers understand the cost of acquisition through different channels?
- Tracking aggregator activity: identifying the reliable revenue streams
- Creating a framework to support broker activity: what needs to be put in place?
- Removing unnecessary touch points: ensuring the right information is collected and delivered at point of sale

Ian Josephs
Head of Distribution, MMA InsuranceRealising the potential of mobile details
- Will Generation Y continue moving business towards handheld devices?
- Do we need specific applications or can existing websites just be accessed through the phone?
- Can the entire sale process be effectively completed on the mobile device alone?
- The size of the market: does the potential of mobile justify the investment?

Paul Wishman
Group E-commerce Director, LV=Questions
STREAM B: COMMERCIAL LINES
Securing cost-effective and sustainable access to the right markets details
- Which channels are best placed to provide access to today's growth markets?
- Does consolidation in the broker market pose a significant threat to some insurers?
- Examining the cost effectiveness of different routes-to-market: how is the balance changing?
- Developing sophisticated channel strategies: tapping into direct, broker and aggregator simultaneously

Darren Pacey
Sales & Distribution Director, Zurich Financial ServicesPutting the pieces together to support superior distribution and service details
- What are the risks for insurers' distribution systems both now and in the future?
- Ensuring adaptability: preparing to support future innovations in an ever-changing world
- The benefits of what you already have: why totally new systems aren't always the answer

Dan Sobotincic
Executive Vice President, Head of Global P&C Division, SapiensHow can insurers maximise the value of a broker relationship? details
- Where can the broker add real value to justify commission levels?
- How can insurers leverage a broker's ability to better identify consumer's needs?
- Will the role of the broker as adviser take on a new significance in the wake of the downturn?

Phillip Hodson
Chief Executive Officer, The Oval GroupDirect insurance: exploring opportunities in the SME sector details
- Analysing the reasons behind the growing success of direct commercial insurance
- Is direct suitable to a specific demographic or the entire SME market?
- To what extent is the growth of direct insurance in SME putting the brokers' market share at risk?
- How can direct insurance cater for the increased complexity of some SME requirements?
- Examining the importance of price and service in direct as compared to broker
Speaker to be confirmed
Questions
Chairman’s closing remarks and end of day one
Drinks reception hosted by Wipro
Thursday 4 November 2010, Lancaster London Hotel, London
The Future of General Insurance Day Two
Chairman’s opening remarks
KEYNOTE ADDRESS: FSA
An update on the regulatory priorities for 2011

Ken Hogg
Insurance Sector Director, FSA
Ken Hogg
Insurance Sector Director, FSA
Biography
Ken joined the FSA in July 2009 after over 20 years in the industry.
Most recently Ken was interim CFO at MGM Advantage. Prior to that he was COO at AIG Life. The earlier part of Ken’s career was spent at Scottish Equitable, and its parent AEGON. This period saw Ken undertake various executive roles including Company Actuary (for European offshore subsidiary), Marketing Director, Director of Industry Development and most recently, leading sales and marketing for AEGON’s Indian JV life company.
Ken is a qualified actuary, and has a 1st class honour’s degree in Actuarial Mathematics and Statistics from HeriotWatt University.
Questions
SESSION FIVE: REGULATING RISK - THE IMPLICATIONS OF SOLVENCY II
The implications of Solvency II for your business details
- Assessing the impact of Solvency II on profitability: will it force pricing discipline?
- Which lines of business are likely to provide the best return within new capital restraints?
- Will we see increased diversification or insurers focusing on core lines?
- Unintended consequences: will Solvency II reduce the affordability of insurance for certain demographics?
- Solvency II across the departments: what will it mean for day-to-day business?

Toby Ducker
Solvency II Programme Director, Brit InsuranceAdvisory Session
Questions
Refreshments
SESSION SIX: IMPROVING THE CLAIMS PROCESS
Customer service in claims: what role can claims play in customer retention? details
- What do customers value most in a claims experience?
- How can a good claims experience promote loyalty over the lure of price comparison websites?
- Communication during the claims process: expectation management for improved satisfaction

Paul Meehan
Customer Experience Director, AXATackling claims fraud: preventing and detecting one of the largest costs to the industry details
- Examining the fraud trends: are we looking at increased fraud or better detection?
- Public perception: challenging the view that it is acceptable to exaggerate claims
- The respective roles of technology and staff: where is the human touch important?
- Analysing the potential role of social media in the fight against fraud: who is using this effectively?
Speaker to be confirmed
Questions
SESSION SEVEN: SKILLS IN THE INSURANCE INDUSTRY - IMPROVING STANDARDS AND ATTRACTING TALENT
Case Study: Supporting staff and customers for record breaking sales details
- The importance of talent: strategies for attracting, nurturing and retaining the best staff
- Supporting staff with the right working environment: how does this translate to improved sales?
- Training and development: nurturing new employees to prepare them for a career in insurance
- Feedback and review: measuring the performance of staff, products and services
- Developing the right skills and standards to meet customer needs: what needs to be put in place?

Brendan Devine
Group Managing Director, Kwik-Fit Insurance Services
Brendan Devine
Group Managing Director, Kwik-Fit Insurance Services
Biography
Questions
The Aldermanbury Declaration: a framework for the future credibility of the sector

Dr Alexander Scott
Chief Executive Officer, Chartered Insurance Institute
Dr Alexander Scott
Chief Executive Officer, Chartered Insurance Institute
Biography
Sandy Scott graduated in medicine and surgery from Aberdeen University and spent his first ten years in the Royal Army Medical Corps achieving the rank of Major. He then joined the Department of Health where his responsibilities included regulating the pharmaceutical industry in the United Kingdom. In 1989 he joined the medical insurer PPP and in 1995 became Deputy Managing Director. During this period he was also Chairman of the ABI's Medical Insurance Committee.
In 1997 he joined Ingram Micro, a US based technology distribution company, as its Managing Director.
Sandy has recently joined the FSA’s Professional Standards Advisory Group. He is a member of the QAA’s Board Committee on University Degree Awarding Powers, and also the Advisory Board of CASS Business School as well as being on the External Advisory Committee of the Faculty of Actuarial Science & Statistics. He is on the Editorial Advisory Board of Insurance Times. In 2006 he joined The Prince’s Trust Insurance Leadership Group.
He is a Past Chairman of the Institute for Global Insurance Education (IGIE), a Director of the Personal Finance Society, an Honorary Secretary of the Insurance Charities, a former International Governor of the American Institute for Chartered Property Casualty Underwriters (AICPCU) and Immediate Past President of the London Phoenix Orchestra. He is a Past Chairman of the European Financial Planning Association (EFPA).
PANEL DISCUSSION: Will an insurance ‘profession’ be more profitable for everyone than an insurance ‘industry’? details
- How would an insurance profession benefit shareholders, employees and customers
- Increasing consumer confidence and retaining the loyalty of the customer
- How empowering front line staff can boost the profitability of your business?
- Insurance is a people business: Are we doing enough for our own people?
- Doing the right thing: the importance of ethical behaviour

David Tyers
Director of Direct Insurance, Aviva
Angus Tucker
Past President, Chartered Institute of Loss Adjusters
Angus Tucker
Past President, Chartered Institute of Loss Adjusters
Biography
Title to be confirmed

John Salmon
Partner, Pinsent Masons
John Salmon
Partner, Pinsent Masons
Biography
Questions
Lunch hosted by Pinsent Masons
SESSION EIGHT: ENGAGING CONSUMERS FROM ACQUISITION TO RENEWAL
Overcoming a lack of trust in the sector: a barrier industry effectiveness details
- Examining the value proposition of insurance: why is trust important to this?
- To what extent do insurers have the power to influence customer perceptions?
- How does the level of trust impact the take up of products and choice of provider?
- What key steps need to be taken by insurers and brokers to build trust?

Barry Smith
Chief Executive Officer, Fortis InsuranceThe importance of brand in attracting customers and converting sales details
- What factors do consumers consider when purchasing an insurance product?
- Is a strong brand the best tool to combat the issue of churn?
- What level of complexity can an insurance brand communicate?
- To what extent does brand act as a timesaving device for consumers?
- Embedding brand values throughout the organisation

Perry Wilson
Chief Executive Officer, Insure & GoSocial media: an untapped resource for the industry details
- Are there opportunities beyond the tailored advertising that social media allows?
- Do consumers want to hear from financial institutions through social media?
- Social networking versus blogs: engaging in debate versus providing information
- Ensuring return on investment: what does success look like?
- The power of viral: what type of brands and messages travel well through social networks?

Neil Brettell
Director - Market Management and Direct, AllianzQuestions
CLOSING ADDRESS: Looking forward: how should the industry strive to improve over the next 5 years?

Julie Hopes
Commercial Director, General Insurance, Tesco BankQuestions
Chairman’s concluding remarks and close of conference
- Registration Terms
- Privacy Policy
- Sitemap
- Contact Us
- © 2010 Marketforce
Site designed by New Brand Vision Group










