Marketforce

The Future of Air Transport

Convergence and consolidation: strategic
discussions on a changing aviation market

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200+ attendees

expected

with
75 senior executives

from
45+ airlines
already registered 

Over 20 years of heritage makes The Future of Air Transport one of the industry’s premier gathering places. This year’s conference will continue to host some of the industry’s most outspoken CEOs and cover the topics that matter most to airlines’ bottom lines.

Two packed days of in-depth presentations and extensive networking opportunities will give you an edge over your competitors. A lengthy research process means we bring you the issues that matter most. This year the conference discusses the controversy that continues to dog gulf carriers, hybrid airlines, the slowing decline of regional airlines and the latest technological innovations. 

Speakers

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Complimentary places




Why attend this year? 

  • Discover the issues keeping CEOs awake at night
  • Network with senior airline executives from around the world
  • Hear detailed discussion on the most significant issues for the industry
  • Watch presentations with unparalleled insight and analysis
  • Take advantage of our 23 years of proven conference experience



Key topics to be disussed:

  • Why does nobody want to be a low cost of full service airline anymore?
  • Low cost long-haul: hear from Wow and Norwegian’s CEOs
  • The latest in enhancing the passenger experience
  • Equity partnerships and the waning importance of alliances
  • The future of distribution with some of the world’s most innovative airlines


Attendees

This year's conference wil bring together more than 250 senior representatives from across the industry including: 

Aer Lingus Group Emirates Airline Salzburg Airport
Air Canada Etihad Airways Snecma
Air France Germanwings South African Airways
Air New Zealand Hop Airlines Star Alliance Services
airBaltic HSBC Bank Swiss International Airlines
Austrian Airlines Group International Airlines Group TAROM
AviancaTaca Japan Airlines TUI Travel
British Airways LOT Polish Airlines Turkish Airlines
Brussels Airlines Lufthansa Airlines United Airlines
Cathay Pacific Airways Norwegian Air Shuttle Virgin Atlantic Airways
China Southern Airlines Panasonic Avionics Corporation Vueling Airlines
Croatia Airlines Rolls Royce WOW Air
easyJet Ryanair  


See more here


Bjorn Kjos
Bjorn Kjos

Chief Executive Officer

Norwegian

John Hurley
John Hurley

Chief Technology Officer

Ryanair

Skúli Mogensen
Skúli Mogensen

Chief Executive Officer

WOW air

Stephen Kavanagh
Stephen Kavanagh

Chief Executive Officer

Aer Lingus

Tewolde GebreMariam
Tewolde GebreMariam

Chief Executive Officer

Ethiopian Airlines

Bernard Gustin
Bernard Gustin

Chief Executive Officer

Brussels Airlines

Jan Palmér
Jan Palmér

Chief Executive Officer

Estonia Air

Sadiq Gillani
Sadiq Gillani

Senior Vice President & Chief Strategy Officer

Lufthansa

Kari Savolainen
Kari Savolainen

Chief Executive Officer

Finavia

Mark Schwab
Mark Schwab

Chief Executive Officer

Star Alliance Services

Martin Gauss
Martin Gauss

Chief Executive Officer

airBaltic

Estuardo Ortiz
Estuardo Ortiz

Executive Vice President & Chief Revenue Officer

Avianca

Christian Edouard Heinzmann
Christian Edouard Heinzmann

Chief Executive Officer

TAROM

Erik Varwijk
Erik Varwijk

Vice President, Commercial

Virgin Atlantic Airways

Fabio Prestijacopo
Fabio Prestijacopo

Vice President, Emirates Holidays

Emirates Airlines

Hélène Abraham
Hélène Abraham

Vice President, Commercial, Marketing and Product

Hop!

Mark Anžur
Mark Anžur

President of the Management Board & CEO

Adria Airways

Kresimir Kucko
Kresimir Kucko

Chief Executive Officer

Croatia Airlines

Martin Isler
Martin Isler

Executive Vice President

Luxair

Bert van der Stege
Bert van der Stege

Vice President Commercial

First Air

Ali Jasim
Ali Jasim

Head of eBusiness

Gulf Air

Akira Mitsumasu
Akira Mitsumasu

Vice President, Marketing & Strategy

Japan Airlines

Andrew Lobbenberg
Andrew Lobbenberg

European Equity Research Sector Head Transport

HSBC

Dawood Al Raisi
Dawood Al Raisi

Senior Manager Technical Projects

Oman Air

Isaiah Cox
Isaiah Cox

Chief Executive Officer

WheelTug

Keith Wallis
Keith Wallis

Director, Global Product Distribution

Air Canada

Mark Nasr
Mark Nasr

Head of Corporate Strategy

United Airlines

Paul Gretch
Paul Gretch

Director, Office of International Aviation

U.S. Department of Transportation

Print Programme Download Brochure

Day 1

Radisson Blu Portman, London View details »


09:00

Welcome address by Philip Doyle, Director, Marketforce

09:05

Chairman's opening remarks

Session One: Converging business models supporting growth

Leaders’ Forum

Trends begun years ago are bearing fruit throughout the aviation industry. Disciplined cost control has allowed some full service carriers to take the battle to low cost carriers and increasingly discerning passengers are forcing low cost carriers to reassess their model to become hybrid carriers. Despite this good news and dynamism margins are still tight and this session will look at the risks and opportunities that lie ahead for the industry.

09:10

Moderator’s opening remarks

09:15

Panel Discussion

  • How far have full service carriers closed the cost gap with leading low cost carriers?
  • Why have low cost carriers been forced to adopt elements of full service carriers’ models?
  • Restructuring unprofitable airlines: has the industry turned a corner?
  • Can hybrid airlines keep their costs under control while improving their service offering?
  • Is full service carriers owning low cost subsidiaries a sustainable business model?
  • Capacity discipline: will large order-books put downward pressure on profitability?
  • Are alliances in decline? What other forms of cooperation are growing?
  • To what extent are equity partnerships fundamentally changing air transport?
Estuardo Ortiz
Estuardo Ortiz

Executive Vice President & Chief Revenue Officer

Avianca

Bjorn Kjos
Bjorn Kjos

Chief Executive Officer

Norwegian

Bernard Gustin
Bernard Gustin

Chief Executive Officer

Brussels Airlines

Tewolde GebreMariam
Tewolde GebreMariam

Chief Executive Officer

Ethiopian Airlines

10:15

Advisory Session

10:35

Refreshments

Session Two: Trends in aviation markets
11:05

Trends for the future: winners winning more and losers losing out

  • A period of stability? Will airlines maintain margins from lower oil prices
  • How will record manufacturer order books translate into capacity and margin pressure?
  • Consolidation continues: changing business environments
  • Creating economic value: are airlines turning a corner? 
Andrew Lobbenberg
Andrew Lobbenberg

European Equity Research Sector Head Transport

HSBC

11:25

Winning the battle for capacity on the ground

  • The importance of turnaround times for competitive advantage and cost saving
  • Working with airports to get the most out of ground operations
  • Matching the growth of airlines with infrastructure
Isaiah Cox
Isaiah Cox

Chief Executive Officer

WheelTug

11:45

Title to be confirmed

Erik Varwijk
Erik Varwijk

Vice President, Commercial

Virgin Atlantic Airways

12:05

Questions

Session Three: Equity Partnerships and Alliances
12:15

Moving with the industry: how alliances are changing to stay relevant

  • How has the industry changes since Star Alliance was formed
  • Making alliances and member airlines more customer-centric
  • Embracing digital: creating a seamless experience for passengers
  • Leveraging purchasing power: from seats to aircraft, where next for alliances?
Mark Schwab
Mark Schwab

Chief Executive Officer

Star Alliance Services

12:35

Questions

12:45

Lunch hosted by WheelTug

Session Four: Finding their niche: the future of small and medium airlines
14:00

Turning around a small airline: political and economic challenges

  • What were the main barriers to returning TAROM to profitability?
  • Fleet management: introducing modern aircraft and managing maintenance
  • Working with unions: introducing new workforce practices and reducing headcount
  • Route development: launching flights to China?
Christian Edouard Heinzmann
Christian Edouard Heinzmann

Chief Executive Officer

TAROM

14:20

Advisory session

14:40

Questions

14:45

Panel Discussion

Regional airlines: finding your niche
  • Towards disintegration or consolidation: where next for regional airlines?
  • Improving load factors: managing capacity on short and medium-haul routes
  • Cooperating with other airlines to generate more revenue
  • Confronting competition from low cost carriers on key routes
  • Increasing ancillary revenues: improving on-board revenue per passenger
  • Prospects for acquisition and consolidation by larger full service carriers
  • What will regional airlines look like in 10 years’ time?
Martin Isler
Martin Isler

Executive Vice President

Luxair

Kresimir Kucko
Kresimir Kucko

Chief Executive Officer

Croatia Airlines

Jan Palmér
Jan Palmér

Chief Executive Officer

Estonia Air

Hélène Abraham
Hélène Abraham

Vice President, Commercial, Marketing and Product

Hop!

Bert van der Stege
Bert van der Stege

Vice President Commercial

First Air

15:20

Refreshments

Session Five: Enhancing passenger experience
15:50

Using loyalty programmes to boost revenues and customer satisfaction

  • Getting the basics right: meeting passenger expectations for a loyalty programme
  • Combining loyalty programmes after a merger: lessons for a consolidating industry
  • How important is Lifemiles to AviancaTaca’s overall strategy for increasing revenue?
  • Increasing share of wallet: what do airlines need to do differently?
Estuardo Ortiz
Estuardo Ortiz

Executive Vice President & Chief Revenue Officer

Avianca

16:10

Offering a different sort of low cost long haul

  • Why has the lucrative transatlantic market resisted low cost offerings for so long?
  • Finding the right cabin configuration and achieving adequate load factors
  • Maximising on board and off board ancillary revenues
  • Will WOW air be able to protect itself from competition if it finds a successful model?
Skúli Mogensen
Skúli Mogensen

Chief Executive Officer

WOW air

16:30

Advisory session

16:50

Using mobile to turn air travel into a hassle-free experience

  • Identifying frictions in the customer journey and where mobile can help
  • How happy are customers purchasing flights though an app?
  • Pushing information to customers: being useful but unobtrusive
  • Customisation: allowing customers to add extra information and documents

Speaker to be confirmed

17:10

Boosting passenger growth and satisfaction by offering holiday packages

  • Increase spend from existing customers and attracting new customer segments
  • What impact has Emirates Holidays had on passenger growth for its parent airline?
  • Distribution: taking advantage of different channels to boost holiday and flight bookings
  • Expansion plans: adding destinations and new packages
Fabio Prestijacopo
Fabio Prestijacopo

Vice President, Emirates Holidays

Emirates Airlines

17:30

Questions

17:40

Chairman’s closing remarks and end of day one

17:45

Drinks reception hosted by Marketforce

Day 2

Radisson Blu Portman, London View details »


09:00

Chairman's opening remarks

Session Six: Hybrid airlines and the growth in new business models
09:05

Breaking flag carriers monopoly on long haul with a low cost model

  • Why have full service carriers dominated long haul services?
  • Aircraft choice and cabin layout: making services comfortable and profitable
  • End-to-end services: what revenue opportunities are most easily distributed by an airline?
  • Next steps for Norwegian and the industry: future routes and strategies
Bjorn Kjos
Bjorn Kjos

Chief Executive Officer

Norwegian

09:25

Adapting to changing customer expectations: changing the full service carrier offering

  • Reducing the cost base and creating new revenue opportunities
  • Differentiating your offerings and targeting specific customer segments
  • Embracing e-commerce and mobile: moving towards new distribution channels
  • Introducing complementary services: boosting customer satisfaction and revenues
Sadiq Gillani
Sadiq Gillani

Senior Vice President & Chief Strategy Officer

Lufthansa

09:45

Advisory session

10:05

Offering something different again: digital innovation at Ryanair

  • Why is Ryanair investing so heavily in Digital Labs and innovation?
  • Creating new revenue opportunities and finessing old ones through digital improvements
  • Digital adaption: taking ideas from other airlines and industries
  • Moving from catch-up to industry leader: where next for digital investment?
John Hurley
John Hurley

Chief Technology Officer

Ryanair

10:25

Questions

10:35

Panel discussion

Why does nobody want to be a full service or low cost airline anymore?
  • Why are revenue models converging?
  • Maxing out on-board revenue opportunities: best practice in cabin
  • Pre-flight opportunities: what else are customers searching for when they book flights?
  • Reaching customers post-flight: how can airlines add value after landing?
  • Customer insight: improving conversion rates by offering relevant goods and services
  • Finding partners: matching ancillary services to each airline’s brand promise
Stephen Kavanagh
Stephen Kavanagh

Chief Executive Officer

Aer Lingus

Martin Gauss
Martin Gauss

Chief Executive Officer

airBaltic

Mark Anžur
Mark Anžur

President of the Management Board & CEO

Adria Airways

Mark Nasr
Mark Nasr

Head of Corporate Strategy

United Airlines

11:05

Refreshments

Session Seven: Distribution innovation
11:35

The promise of mobile distribution: meeting changing customer habits

  • Is mobile creating new bookings or moving people from other channels?
  • Security concerns: are customers comfortable with mobile distribution?
  • Which ancillary services are mobile customers more likely to purchase
  • Next steps: managing special offers and more through an app
Akira Mitsumasu
Akira Mitsumasu

Vice President, Marketing & Strategy

Japan Airlines

11:55

Advisory session

12:15

Panel discussion

Innovations in distribution 
  • The future of mobile distribution: will airlines ever go mobile first?
  • Integrating other services with mobile distribution: improving mobile uptake
  • New Distribution Capability: have IATA produced a step change or a small improvement?
  • Travel agents: trends in leisure booking across the world
  • Working with aggregators: what are the best ways to reach customers
  • Managing travel disruptors: integrating with firms like Airbnb and Uber
  • Are rapid changes in distribution channels now business as usual?
Ali Jasim
Ali Jasim

Head of eBusiness

Gulf Air

Keith Wallis
Keith Wallis

Director, Global Product Distribution

Air Canada

Akira Mitsumasu
Akira Mitsumasu

Vice President, Marketing & Strategy

Japan Airlines

12:55

Lunch

Session Eight: Digital innovation in the air
14:10

The future of inflight entertainment

  • Bring your own device: can airlines engage passengers who entertain themselves?
  • How can information from wifi connected devices best be used?
  • Will early-window movies continue to attract passengers?
  • What role will social media play in entertaining passengers in the future?
Dawood Al Raisi
Dawood Al Raisi

Senior Manager Technical Projects

Oman Air

14:30

Advisory session

14:50

Options for monetising onboard wifi

  • Which customer segments are attracted by wifi?
  • Do business or leisure travellers offer better revenue opportunities?
  • What other revenue opportunities does onboard wifi enable?
  • Improving wifi bandwidth and reliability to increase customer uptake

Speaker to be confirmed

15:10

Questions

15:20

Refreshments

Session Nine: Giving the industry wings: government’s role in supporting aviation
15:35

Single European Sky: making it happen

  • Managing 50,000 European flights daily by 2020
  • Overcoming technological barriers to integrating air traffic management
  • Improving efficiency, reducing fuel burn and noise impact
  • Political challenges to rationalising airspace management
Kari Savolainen
Kari Savolainen

Chief Executive Officer

Finavia

15:55

Open skies: managing access to the skies fairly in North America

  • Why do open skies continue to be so controversial?
  • After the turbulence: the recent tranquillity of the US aviation market
  • Integrating gulf airlines into the western hemisphere aviation market
  • Negotiating access to Asian markets for US airlines
Paul Gretch
Paul Gretch

Director, Office of International Aviation

U.S. Department of Transportation

16:15

Questions

16:20

Chairman’s closing remarks and end of conference


Companies confirmed to attend so far:

Adria Airways Estonian Air Oman Air
Aer Lingus Group Ethiopian Airlines Panasonic Avionics Corporation
Air Canada Etihad Airways Privatair
Air France KLM FINAVIA Rolls Royce
Air New Zealand Finnair Ryanair
airBaltic Fly 540 Salzburg Airport
ASL Aviation Group Germanwings SAS Group
Austrian Airlines Group Gulf Air SATA Air Acores
AviancaTaca Helvetic Airways Snecma
Avinor Hop Airlines South African Airways
BH Airline HSBC Bank Star Alliance Services
Blink Iberia Airlines Stavanger Airport
Blue Air International Airlines Group Swiss International Airlines
Braathens Regional Japan Airlines TAROM
British Airways LOT Polish Airlines TUI Travel
Brussels Airlines Loyalty Advantage Turkish Airlines
Cathay Pacific Airways Lufthansa Airlines U.S. Department of Transportation
China Southern Airlines Lufthansa Consulting United Airlines
Cityjet Lufthansa Systems Virgin Atlantic Airways
Coyne Airways Luxair Vueling Airlines
Croatia Airlines Middle East Airlines WELCOME Airport Services
easyJet Norwegian Air Shuttle WOW Air
Emirates Airline Nyras  


A truly global event, The Future of Air Transport attracts delegates from around the world. Take a look at the countries already represented this year:

Attendees map

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