Marketforce

The Future of Air Transport

Partnerships, growth and new business models: leading discussion on an evolving aviation industry

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 250+ attendees expected

120+ airline professionals

from

75+ airlines already registered

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22 years of heritage makes The Future of Air Transport one of the industry’s foremost strategic events, bringing together more than 250 senior-level attendees from across the sector to hear from leading figures from the most successful airlines in the world.

Speakers include:

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Who?

What?

  • Airlines
  • Airport operators
  • Air traffic management
  • Aircraft manufacturers, engine manufacturers, maintenance
  • Global distribution systems
  • Governments and regulators
  • How are equity partnerships changing the role of alliances?
  • What is driving the convergence of airline business models?
  • What are the major trends in regional markets and where is the growth going to come from?
  • How are airlines differentiating themselves with branding and better passenger experience?

 

Why Attend?

  • Hear from more than 15 chief executives and 18 different airlines
  • Network with over 250 delegates including attendees from over 60 airlines
  • Gain exclusive insights with best practice case studies from leaders in the industry
  • Join an intimate breakfast briefing on airport capacity

 

Christoph Mueller
Christoph Mueller

Chief Executive Officer

Aer Lingus

John Holland-Kaye
John Holland-Kaye

Chief Executive Officer

Heathrow Airport

Stewart Wingate
Stewart Wingate

Chief Executive Officer

Gatwick Airport

Adel Abdullah Ali
Adel Abdullah Ali

Chief Executive Officer

Air Arabia

Martin Gauss
Martin Gauss

Chief Executive Officer

airBaltic

Mauro Oretti
Mauro Oretti

VP Marketing & Commercial

Skyteam

Horst Findeisen
Horst Findeisen

Vice President Commercial & Business Development

Star Alliance

Kenny Jacobs
Kenny Jacobs

Chief Marketing Officer

Ryanair

Martin Murray
Martin Murray

Finance Director

Cathay Pacific

Kresimir Kucko
Kresimir Kucko

Chief Executive Officer

Croatia Airlines

Alain Barbey
Alain Barbey

Chief Executive Officer

TGV Lyria

Xie Bing
Xie Bing

Senior Vice President & Company Secretary

China Southern Airlines

Murat Bas
Murat Bas

Vice President, Marketing & Sales

Turkish Airlines

Tom Windmuller
Tom Windmuller

Senior Vice President - Airport, Passenger, Cargo and Security

IATA

Gianfranco Beting
Gianfranco Beting

Chief Culture Officer, Brand and Communications Director

Azul

Tamur Goudarzi-Pour
Tamur Goudarzi-Pour

Vice President Middle East, Africa and Southeast Europe

Lufthansa Airlines

Tony Davis
Tony Davis

Chief Operating Officer

Irelandia Aviation

Andrew Lobbenberg
Andrew Lobbenberg

European Equity Research Sector Head Transport

HSBC

Bobby Healy
Bobby Healy

Chief Technology Officer

Cartrawler

Dan Elliott
Dan Elliott

Director of the Transport & Water Practice

Frontier Economics

Jonathan Sullivan
Jonathan Sullivan

Managing Director, Head of Seabury Consulting EMEA

Seabury Group

Brad Bonsack
Brad Bonsack

Head of Global Consulting Practice - Travel, Transportation and Hospitality

Tata Consultancy Services

Isaiah Cox
Isaiah Cox

Chief Executive Officer

WheelTug

Bernie Baldwin
Bernie Baldwin

Editor

Low-Fare & Regional Airlines

Print Programme Download Brochure

Day 1

View details »


09:00

Welcome address by Philip Doyle, Director, Marketforce

09:05

Chairman’s opening remarks

Andrew Lobbenberg
Andrew Lobbenberg

European Equity Research Sector Head Transport

HSBC

Session One: Shaping an evolving industry – partnerships, mergers & new models

Leaders Forum

As cross-border ventures and consolidation continue to shape the sector, industry leaders are developing new business models and exploiting growth markets. In this session, senior industry figures will discuss these trends.

09:10

Moderator’s opening remarks

09:15

Panel Discussion

  • Will alliances still be relevant in 10 years’ time?
  • How far can airlines expect governments to liberalise airline ownership restrictions?
  • Will the industry reach a ‘normalised’ level of consolidation?
  • How is state aid distorting the airline market?
  • What will happen to smaller airlines in consolidating markets?
  • With business models converging, how can airlines differentiate themselves?
  • What are the opportunities and pitfalls for hybrid models and subsidiary airlines?
  • Which regions offer the most promising opportunities for growth?
  • How are airlines and airports working together to relieve capacity pressure?
  • Have airlines done enough to mitigate their impact on the climate?
Christoph Mueller
Christoph Mueller

Chief Executive Officer

Aer Lingus

Adel Abdullah Ali
Adel Abdullah Ali

Chief Executive Officer

Air Arabia

Martin Gauss
Martin Gauss

Chief Executive Officer

airBaltic

Murat Bas
Murat Bas

Vice President, Marketing & Sales

Turkish Airlines

10:15

Refreshments

Session Two: Next generation carriers

Full service carriers are better able to control their cost bases and customer demand is changing. As a result the aviation sector is no longer clearly split between low cost and full service models, with the rise of hybrid carriers, low-cost subsidiaries and low cost long haul airlines. This session will examine some of the different strategies organisations being pursued.

10:45

A hybrid model to meet the full service challenge

One of the main challenges for a hybrid carrier is to sustain streamlined processes and maintain low operating costs while offering better services. Aircraft utilisation and turnaround times are key to successfully competing with FSCs which are increasingly controlling their cost bases. This presentation will highlight the success Air Baltic has seen in continuously reinventing itself as a  hybrid carrier, completing a remarkable business turnaround dubbed airBaltic ReShape, and serving the leisure and business communities in the Northeastern periphery of Europe.

Martin Gauss
Martin Gauss

Chief Executive Officer

airBaltic

11:05

Winning the battle for capacity on the ground

  • The importance of turnaround times for competitive advantage and cost saving
  • Working with airports to get the most out of ground operations
  • Matching the growth of airlines with infrastructure
Isaiah Cox
Isaiah Cox

Chief Executive Officer

WheelTug

11:25

Questions


Session Three: Equity partnerships, alliances and collaboration
11:35

Case study: Alternative forms of partnership in pursuit of growth

As the struggling Irish economy damages the Irish aviation market and restricts organic growth, Aer Lingus has had to look for alternative means of expansion. The airline has provided contract flights on domestic routes for Virgin Atlantic and is working with a Scandinavian tour operator on flights to the Caribbean. This presentation will demonstrate how partnerships can create new opportunities for growth. 

Christoph Mueller
Christoph Mueller

Chief Executive Officer

Aer Lingus

11:55

Questions

12:00

Introduction to the Institute of Economic Affairs

Caroline Rollag
Caroline Rollag

Development Manager

Institute of Economic Affairs

12:05

Lunch hosted by WheelTug

13:20

Panel discussion: Alliances versus equity partnerships

  • What is the changing function of alliances in the airline industry?
  • What role do equity partnerships play within alliances? Do they pose a threat?
  • How have equity partnerships changed the make-up of alliances?
  • Can the same level of seamlessness in alliances be achieved within joint ventures?
  • Does the proliferation of joint ventures erode international ownership restrictions?
  • What role can LCCs play within alliances and joint ventures?
Mauro Oretti
Mauro Oretti

VP Marketing & Commercial

Skyteam

Horst Findeisen
Horst Findeisen

Vice President Commercial & Business Development

Star Alliance

Christoph Mueller
Christoph Mueller

Chief Executive Officer

Aer Lingus

Jonathan Sullivan
Jonathan Sullivan

Managing Director, Head of Seabury Consulting EMEA

Seabury Group

13:50

Alliances, equity partnerships, & consolidation: what is ahead for Europe?

Jonathan Sullivan
Jonathan Sullivan

Managing Director, Head of Seabury Consulting EMEA

Seabury Group

14:10

Questions

Session Four: The evolution of alternative revenue streams
14:15

Case study: Securing Air Arabia’s place as the top LCC in the MENA region

  • Air Arabia’s competitive advantage: diverse routes and a multi-hub model
  • Driving profitability: reducing costs and making the most of ancillary revenues
  • New routes: targets for future regional expansion and potential for growth
Adel Abdullah Ali
Adel Abdullah Ali

Chief Executive Officer

Air Arabia

14:35

Pushing the boundaries of Ancillary Revenue Strategy

Brad Bonsack
Brad Bonsack

Head of Global Consulting Practice - Travel, Transportation and Hospitality

Tata Consultancy Services

14:55

Questions

15:05

Refreshments

Session Five: Operating in growth markets
15:35

Fragmentation and competition: the dynamic of the Asia-Pacific LCC boom

A growing Asian middle-class has caused an explosion in orders for planes and of new LCCs coming on to the market. Yet with such saturation and a lack of sufficient liberalisation in the region, there are concerns that the boom in LCCs will be unsustainable. This presentation will analyse strategies for surviving this competitive market and make some predictions for why other regions such as South America may offer more opportunities for new LCCs.

Tony Davis
Tony Davis

Chief Operating Officer

Irelandia Aviation

15:55

China: an increasingly complex domestic market

  • What are the challenges presented by the slowing of the Chinese economy?
  • How are China Southern responding to increasing competition from LCCs?
  • How does the new high-speed rail network affect the domestic Chinese market?
Xie Bing
Xie Bing

Senior Vice President & Company Secretary

China Southern Airlines

16:15

Embracing the potential of Africa

  • Taking advantage of increased demand for travel between Africa and Asia
  • Working with governments to improve airport infrastructure for planned expansion
  • Problems presented by political, social and economic instability in the region
  • How prepared are African airlines to compete with external carriers?
Michael Yared
Michael Yared

Area Manager, UK & Ireland

Ethiopian Airlines

16:35

Taking advantages of opportunities: business development in growth markets

As demand for travel increases in developing markets around the world, airlines need to be able to spot the potential for growth. In this presentation, Tamur Goudarzi-Pour will consider how airlines should position themselves, and evaluate the merits of systems driven and personalised sales strategies.

Tamur Goudarzi-Pour
Tamur Goudarzi-Pour

Vice President Middle East, Africa and Southeast Europe

Lufthansa Airlines

16:55

Questions

17:05

Chair’s closing remarks and end of day one

Andrew Lobbenberg
Andrew Lobbenberg

European Equity Research Sector Head Transport

HSBC

17:10

Drinks reception hosted by Marketforce

Day 2

View details »


08:00

Breakfast roundtable – Airport capacity

Delegates will be able to register for this exclusive breakfast roundtable before the event. This will be a facilitated discussion led by a panel of industry experts, with discussion taking place under The Chatham House Rule. Delegates will be able to participate in the discussion and ask questions of our panellists gaining a unique insight into both the domestic and international airport capacity issues. Places are limited and will be allocated at the discretion of the conference organisers 

 

Topics to be addressed will include:

  • What is driving demand? How does this translate into an economic case for further capacity?
  • What is the potential for increasing capacity by optimising existing infrastructure?
  • Hub and spoke versus point to point: which model will be the future and how can airports cater for a range of airline business models?
  • What are the economic, environmental, regulatory, and financing factors that influence new runway development?

Moderator: David Phillips, Director – Major Markets, Tata Consultancy Services

David Phillips
David Phillips

Director - Major Markets

Tata Consultancy Services

John Holland-Kaye
John Holland-Kaye

Chief Executive Officer

Heathrow Airport

Stewart Wingate
Stewart Wingate

Chief Executive Officer

Gatwick Airport

09:10

Chairman’s opening remarks

Bernie Baldwin
Bernie Baldwin

Editor

Low-Fare & Regional Airlines

Session Six: Anticipating aviation growth
09:15

Outlook for the industry: where is growth going to come from?

2013 saw record orders for new planes and a continuation in the Asia-Pacific LCC boom. These trends pose the questions; are these forecasts for growth realistic? Are the investments in new aircraft sustainable? This presentation will look at the major developments in the industry across regions and sub-sectors.

Andrew Lobbenberg
Andrew Lobbenberg

European Equity Research Sector Head Transport

HSBC

09:35

Making the financial case for fleet expansion

  • Making the case for a sustainable return
  • Fleet management: predicting future demand
  • Recycling old planes to make way for new
Martin Murray
Martin Murray

Finance Director

Cathay Pacific

09:55

Addressing the capacity obstacle to growth

  • Provision of airport infrastructure to accommodate growth after the 2009 collapse
  • Working together towards a consensus to achieve appropriate capacity development
  • Political acceptance: aviation’s impact on trade, foreign direct investment and tourism
  • Putting in place a long-term funding regime to finance major airport expansion
Dan Elliott
Dan Elliott

Director of the Transport & Water Practice

Frontier Economics

10:15

Making a merger work: overcoming operational challenges and pursuing growth

  • What factors have driven consolidation in Latin America?
  • Using mergers to compliment and extend an airline’s existing strategic network
  • The challenges of merging airline cultures and systems
  • How will competition continue to evolve in South America?
Gianfranco Beting
Gianfranco Beting

Chief Culture Officer, Brand and Communications Director

Azul

10:35

Questions

10:45

Refreshments

Session Seven: Passenger experience in the digital age
11:15

Personalising the ‘on the ground experience’

  • Taking a collaborative approach between airlines and airports 
  • A seamless and speedy airport experience: technology to improve passenger flow
  • Self-service solutions: interacting with customers’ mobile devices
  • Pioneering technology: RFID baggage handling, tablets and smart devices
Tom Windmuller
Tom Windmuller

Senior Vice President - Airport, Passenger, Cargo and Security

IATA

11:35

The big data crossroads: where technology meets the customer

Airlines the world over share a common evolutionary pattern; the shift in focus from being a purely aviation based service to becoming multi-product travel retailers. The shop window for travel is no longer static.  It follows the customer across more devices and locations than ever before. The opportunity for airlines is to develop an ancillary strategy that takes full advantage of the new technology and retailing practices that will enable them to proactively service this growing customer appetite for goods and services that previously may not have been considered core to their business.

Bobby Healy
Bobby Healy

Chief Technology Officer

Cartrawler

11:55

Questions

12:05

Lunch hosted by Tata Consultancy Services

13:20

Case study: The changing face of Ryanair

  • The Ryanair brand transformation in depth
  • Knowing the customer: practicing a data led approach
  • Pursuing a digital strategy with a mobile site, Ryanair app, and digital marketing
Kenny Jacobs
Kenny Jacobs

Chief Marketing Officer

Ryanair

13:40

Questions

Session Eight: Passenger experience in the digital age
13:45

Case study: Opportunities and threats to travel in South Eastern Europe

  • Challenges and opportunities in the highly competitive Croatian air transport market.
  • Weak connections within the South Eastern Europe air transport market
  • Extreme regional fragmentation and EU restrictions on state aid and foreign ownership
  • The need for external investment and equity partnerships
Kresimir Kucko
Kresimir Kucko

Chief Executive Officer

Croatia Airlines

14:05

Alternatives to flying: is high-speed rail a threat to aviation?

As high-speed rail becomes more prevalent, the aviation industry must adapt in order to compete. High-speed rail is arguably cleaner, faces fewer security issues, and more convenient than air travel. This presentation will demonstrate the extent of the threat and how high-speed rail is continuing to evolve. It will also explore the potential for air and rail transport to cooperate more deeply in future.

Alain Barbey
Alain Barbey

Chief Executive Officer

TGV Lyria

14:25

Questions

14:35

Chairman’s closing remarks and end of conference

Bernie Baldwin
Bernie Baldwin

Editor

Low-Fare & Regional Airlines

This is a global event with senior representatives from the following companies already registered to attend:

 

Aer Arann Air Europa Lineas Aereas
Aer Lingus Group Air France
AviancaTaca Air New Zealand
Aeromexico Air Partner
Aéroports de Paris airBaltic
Air Arabia Airbus
Air Berlin Amadeus Group
Air BP American Airlines
Air Canada Atos
Air Contractors Austrian Airlines Group

Global event
Eurocontrol Kenya Airways Aeroflot Russian International Airlines SH&E
Eurolot KLM Royal Dutch Airlines Avions de Transport Regional SITA
European Merchant Services KPMG Avolon Skyteam
Farelogix Lufthansa Azul - Linhas Aereas Brasileiras South African Airways
Fastjet Luxair Birmingham Airport Southwest Airlines
Finnair Mega Maldives Air Blue Air SR Technics Group
FITS Aviation Meridiana British Airways Star Alliance Services
Fraport Middle East Airlines Brussels Airlines Stobart Group
Frontier Airlines Mistral Air CarTrawler Sun Express
Frontier Economics Monarch Airlines Cathay Pacific Airways Swedavia
Gatwick Airport Morgan Stanley Changi Airport Group Swedish Transport Agency
Germanwings National Air Traffic Services China Southern Airlines TAM Brazilian Airlines
GTMC Norton Rose Fulbright Cityjet TAP Air Portugal
Gulf Air Panasonic Avionics Corporation Civil Aviation Administration France TGV Lyria
Hahn Air Pegasus Airlines Civil Aviation Authority The WheelTug
Heathrow Airport Privatair Clever Handling Services Thomsonfly
Heidrick & Struggles Qatar Airways Coyne Airways TUI Travel
Helvetic Airways Rigasdoganis & Associates Croatia Airlines Turkish Airlines
Hop Airlines Rockwell Collins Danish Air Transport United Airlines
HSBC Bank Rolls Royce Denim Air Virgin Atlantic Airways
IATA Royal Bank of Scotland Department of Transport UAE Exeter City Council
Iberia Airlines Ryanair Dublin Airport Authority Flightglobal
Informatica Corporation Salzburg Airport W A Mozart easyJet Heathrow Airport Holdings
Institute of Economic Affairs SATA Air Acores Embraer Lufthansa Airlines
International Airlines Group Saudi Arabian Airlines Estonian Air Spring Airlines
Irelandia Aviation Schiphol Group Ethiopian Airlines Etihad Regional
J Clay Consulting Seabury Group Etihad Airways Japan Airlines

Sponsors

CarTrawler

www.cartrawler.com/

CarTrawler is the largest B2B provider of car rental in the world. Our technology enables 62 international airlines and thousands of online travel brands to connect their customers with more car rental companies in more cities than they will find anywhere else. To find out more visit www.cartrawler.com or email hello@cartrawler.com.

 

Frontier Economics

www.frontier-economics.com

Frontier Economics is Europe's leading economics consultancy and advises senior decision makers across the world.

We combine rigorous economics and extensive knowledge of the transport sector to help airports, airlines, governments and regulators make better decisions.

Our client base include some of the largest airports and airlines such as Heathrow Airport, Changi Airport, easyJet and Emirates Airlines.

 

Jetliner Cabins

www.jetlinercabins.com

Jennifer Coutts Clay’s pioneering book has been a go-to reference for aviation industry professionals and enthusiasts for more than a decade. Jetliner Cabins: Evolution & Innovation is now available as an interactive APP for tablets and mobile devices. Readers can navigate the content according to their own interests, visit the websites of 400+ organizations referenced in the text, discover 4,000+ new and vintage all-colour pictures and enjoy a variety of additional bonus features.

 

Seabury

www.seaburygroup.com

Seabury provides management consulting and investment banking services to the airline industry. We deliver a comprehensive approach to driving business solutions, no matter how complex or challenging.  To do so, Seabury’s professionals are a unique combination of management consultants, top-tier bankers, and former airline industry executives. Seabury is also a global leader in providing profitability analysis software tools and data products in aviation, aerospace, cargo and human capital.

 

Tata Consultancy Services

www.tcs.com

Tata Consultancy Services (TCS) is an IT services, business solutions and outsourcing organisation that delivers real results to global businesses, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of IT and IT-enabled services delivered through its unique Global network Delivery Model™ recognised as the benchmark of excellence in software development.

With our deep aviation domain and technology expertise, and a fully integrated end-to-end managed services offering, we enable leading airline operators, airports and the wider travel sector to react to the changing business environment and capabilities required to address key challenges. For further information, please visit www.tcs.com

 

WheelTug

www.wheeltug.gi

Swap your conventional nose wheels with WheelTug® electric wheels and your aircraft will be able to pushback and taxi without tugs or engines. While the swap is simple, the savings are substantial - in excess of $250,000/year after expenses. Best of all, the system is leased without any capital or maintenance costs - guaranteeing you savings from day one. Reserve production slots today and ensure you have a wheel up on the competition!

 

Media Partners

Airline Fleet Management (AFM)

www.afm.aero

Airline Fleet Management (AFM) is the only global publication dedicated to aircraft owners, operators, lessors, financiers and manufacturers.

Each issue focuses on aviation business and operations, together with news and analysis of current aviation industry issues including aviation leasing, appraisal, financing, MRO, airframes, engines, regulations and travel analysis.

Published bi-monthly, AFM is read by CEOs, CFOs, managing directors, senior directors and managers working in the global commercial aviation sector.

 

Airline Weekly

www.airlineweekly.com

Airline Weekly gives readers a concise look at the airline industry with an international business perspective.  Energy prices, labor disputes, sky congestion, expanding economies, government regulation and de-regulation – the list of market variables is as boundless as the sky itself. Every Monday, Airline Weekly helps subscribers sort through these variables.

 

Airport Industry Review

www.airport-technology.com

Airport Industry Review is a new digital magazine offering in-depth coverage of the airport industry in an exciting, interactive format.

Presented in an innovative digital format, this quarterly magazine brings together the latest trends, projects and technologies, as well as insiders' views and analysis of issues affecting the industry today.

Airport Industry Review is now available for the iPad. You can download our app from Newsstand, or continue to read your free copy in our web viewer.

Subscribe to the magazine for free to get each issue delivered directly to your inbox.

 

HMG Aerospace

www.hmgaerospace.com

HMG Aerospace is a leading publisher, event organizer and online intelligence provider for the international aerospace community. Specializing in coverage of the latest news and analysis for the IFEC and cabin technology sector with Inflight and the low-fare and regional aviation market with Low-Fare & Regional Airlines.

www.hmgaerospace.com/magazine/show/115
www.laranews.net
www.hmgaerospace.com/magazine/show/118
www.inflight-online.com 

 

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