The Future of Air Transport
Nov - Dec 30-01 2015

The Future of Air Transport

Convergence and consolidation: strategic
discussions on a changing aviation market

Radisson Blu Portman, London

Event Documentation

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Over 20 years of heritage makes The Future of Air Transport one of the industry’s premier gathering places. 2015’s conference continued to host some of the industry’s most outspoken CEOs and covered the topics that matter most to airlines’ bottom lines.

Two packed days of in-depth presentations and extensive networking opportunities give you an edge over your competitors. A lengthy research process means we bring you the issues that matter most. In 2015, the conference discussed the controversy that continues to dog gulf carriers, hybrid airlines, the slowing decline of regional airlines and the latest technological innovations. 

Why delegates attended in 2015:

  • Discovered the issues keeping CEOs awake at night
  • Networked with senior airline executives from around the world
  • Heard detailed discussion on the most significant issues for the industry
  • Watched presentations with unparalleled insight and analysis
  • Took advantage of our 23 years of proven conference experience



Key topics discussed:

  • Why does nobody want to be a low cost of full service airline anymore?
  • Low cost long-haul: hear from Wow and Norwegian’s CEOs
  • The latest in enhancing the passenger experience
  • Equity partnerships and the waning importance of alliances
  • The future of distribution with some of the world’s most innovative airlines

Speakers

Bjorn Kjos
Bjorn Kjos

Chief Executive Officer

Norwegian

Skúli Mogensen
Skúli Mogensen

Chief Executive Officer

WOW air

David Brady
David Brady

Director of Corporate Planning

Aer Lingus

Tewolde GebreMariam
Tewolde GebreMariam

Chief Executive Officer

Ethiopian Airlines

Bernard Gustin
Bernard Gustin

Chief Executive Officer

Brussels Airlines

Conor McMenamin
Conor McMenamin

BI Manager

Ryanair

Sadiq Gillani
Sadiq Gillani

Senior Vice President & Chief Strategy Officer

Lufthansa

Kari Savolainen
Kari Savolainen

Chief Executive Officer

Finavia

Jeffrey Goh
Jeffrey Goh

Chief Operating Officer & General Counsel

Star Alliance

Erik Varwijk
Erik Varwijk

Executive Vice President, Commercial

Virgin Atlantic Airways

Niel Alobaidi
Niel Alobaidi

Managing Director

Emirates Airlines

Hélène Abraham
Hélène Abraham

Executive Vice President - Commercial

Hop!

Martin Isler
Martin Isler

Executive Vice President

Luxair

Akira Mitsumasu
Akira Mitsumasu

Vice President, Marketing & Strategy

Japan Airlines

Bert van der Stege
Bert van der Stege

Vice President Commercial

First Air

Andrew Lobbenberg
Andrew Lobbenberg

European Equity Research Sector Head Transport

HSBC

Dawood Al Raisi
Dawood Al Raisi

Senior Manager Technical Projects

Oman Air

Isaiah Cox
Isaiah Cox

Chief Executive Officer

WheelTug

Keith Wallis
Keith Wallis

Director, Global Product Distribution

Air Canada

Brian Hedberg
Brian Hedberg

Assistant Director for Negotiations

Office of International Aviation, U.S. Department of Transportation

Thomas Ableman
Thomas Ableman

Commercial Director

Chiltern Railways

Dr Steven Truxal
Dr Steven Truxal

Senior Lecturer, Director, LLM International Business Law

City University London

Chris Lynch
Chris Lynch

Global Head of Aviation

PA Consulting

Paul Gretch
Paul Gretch

Director, Office of International Aviation

U.S. Department of Transportation


Programme

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Monday, 30th November 2015

09:00
Welcome address by Philip Doyle, Director, Marketforce
09:05
Chairman's opening remarks
Dr Steven Truxal

Senior Lecturer, Director, LLM International Business Law

City University London

Session One: Converging business models supporting growth

Leaders’ Forum

Trends begun years ago are bearing fruit throughout the aviation industry. Disciplined cost control has allowed some full service carriers to take the battle to low cost carriers and increasingly discerning passengers are forcing low cost carriers to reassess their model to become hybrid carriers. Despite this good news and dynamism margins are still tight and this session will look at the risks and opportunities that lie ahead for the industry.

09:10
Panel Discussion
  • How far have full service carriers closed the cost gap with leading low cost carriers?
  • Why have low cost carriers been forced to adopt elements of full service carriers’ models?
  • Restructuring unprofitable airlines: has the industry turned a corner?
  • Can hybrid airlines keep their costs under control while improving their service offering?
  • Is full service carriers owning low cost subsidiaries a sustainable business model?
  • Capacity discipline: will large order-books put downward pressure on profitability?
  • Are alliances in decline? What other forms of cooperation are growing?
  • To what extent are equity partnerships fundamentally changing air transport?
Bjorn Kjos

Chief Executive Officer

Norwegian

Bernard Gustin

Chief Executive Officer

Brussels Airlines

Tewolde GebreMariam

Chief Executive Officer

Ethiopian Airlines

10:10
Could trains overtake planes?

Exploring the future of the passenger aviation industry

Chris Lynch

Global Head of Aviation

PA Consulting

10:30
Breaking flag carriers monopoly on long haul with a low cost model
  • Why have full service carriers dominated long haul services?
  • How will the airline industry change in the coming years?
  • End-to-end services: what revenue opportunities are most easily distributed by an airline?
  • Next steps for Norwegian and the industry: future routes and strategies 
Bjorn Kjos

Chief Executive Officer

Norwegian

10:50
Questions
11:00
Refreshments

Session Two: Trends in aviation markets

11:30
Trends for the future: winners winning more and losers losing out
  • A period of stability? Will airlines maintain margins from lower oil prices
  • How will record manufacturer order books translate into capacity and margin pressure?
  • Consolidation continues: changing business environments
  • Creating economic value: are airlines turning a corner? 
Andrew Lobbenberg

European Equity Research Sector Head Transport

HSBC

11:50
Winning the battle for capacity on the ground
  • The importance of turnaround times for competitive advantage and cost saving
  • Working with airports to get the most out of ground operations
  • Matching the growth of airlines with infrastructure
Isaiah Cox

Chief Executive Officer

WheelTug

12:10
Creating great partnerships
Erik Varwijk

Executive Vice President, Commercial

Virgin Atlantic Airways

12:30
Questions

Session Three: Equity Partnerships and Alliances

12:35
Moving with the industry: how alliances are changing to stay relevant
  • How has the industry changes since Star Alliance was formed
  • Making alliances and member airlines more customer-centric
  • Embracing digital: creating a seamless experience for passengers
Jeffrey Goh

Chief Operating Officer & General Counsel

Star Alliance

12:55
Questions
13:00
Lunch hosted by WheelTug

Session Four: Finding their niche: the future of small and medium airlines

14:15
Panel Discussion
Regional airlines: finding your niche
  • Towards disintegration or consolidation: where next for regional airlines?
  • Improving load factors: managing capacity on short and medium-haul routes
  • Cooperating with other airlines to generate more revenue
  • Confronting competition from low cost carriers on key routes
  • Increasing ancillary revenues: improving on-board revenue per passenger
  • Prospects for acquisition and consolidation by larger full service carriers
  • What will regional airlines look like in 10 years’ time?
Martin Isler

Executive Vice President

Luxair

Hélène Abraham

Executive Vice President - Commercial

Hop!

Bert van der Stege

Vice President Commercial

First Air

15:00
Refreshments

Session Five: Enhancing passenger experience

15:40
Using loyalty programs to boost revenues and create significant value to shareholders
  • Getting the basics right: meeting passenger expectations for a loyalty programme
  • Combining loyalty programmes after a merger: lessons for a consolidating industry
  • How important is Lifemiles to AviancaTaca’s overall strategy for increasing revenue?
  • Increasing share of wallet: what do airlines need to do differently?

Estuardo Ortiz

Executive Vice President & Chief Revenue Officer

Avianca

16:00
Offering a different sort of low cost long haul
  • Why has the lucrative transatlantic market resisted low cost offerings for so long?
  • Finding the right cabin configuration and achieving adequate load factors
  • Maximising on board and off board ancillary revenues
  • Will WOW air be able to protect itself from competition if it finds a successful model?
Skúli Mogensen

Chief Executive Officer

WOW air

16:20
Boosting passenger growth and satisfaction by offering holiday packages
  • Increase spend from existing customers and attracting new customer segments
  • What impact has Emirates Holidays had on passenger growth for its parent airline?
  • Distribution: taking advantage of different channels to boost holiday and flight bookings
  • Expansion plans: adding destinations and new packages
Niel Alobaidi

Managing Director

Emirates Airlines

16:40
Questions
17:00
Keynote closing address

Open skies: managing access to the skies fairly in North America

  • Why do open skies continue to be so controversial?
  • After the turbulence: the recent tranquillity of the US aviation market
  • Integrating gulf airlines into the western hemisphere aviation market
  • Negotiating access to Asian markets for US airlines
Brian Hedberg

Assistant Director for Negotiations

Office of International Aviation, U.S. Department of Transportation

17:20
Questions
17:30
Chairman’s closing remarks and end of day one
Dr Steven Truxal

Senior Lecturer, Director, LLM International Business Law

City University London

17:35
Drinks reception hosted by Marketforce

Tuesday, 1st December 2015

09:15
Chairman's opening remarks
Andrew Lobbenberg

European Equity Research Sector Head Transport

HSBC

Session Six: Hybrid airlines and the growth in new business models

09:20
Adapting to changing customer expectations: the full service carrier of the future
  • Impact of technological trends and digital disruption
  • Understanding the customer and creating new revenue opportunities
  • Embracing innovation and moving towards new distribution channels
Sadiq Gillani

Senior Vice President & Chief Strategy Officer

Lufthansa

09:40
Offering something different again: digital innovation at Ryanair
  • Why is Ryanair investing so heavily in Digital Labs and innovation?
  • Creating new revenue opportunities and finessing old ones through digital improvements
  • Digital adaption: taking ideas from other airlines and industries
  • Moving from catch-up to industry leader: where next for digital investment?
Conor McMenamin

BI Manager

Ryanair

10:00
Questions
10:20
Panel discussion
Why does nobody want to be a full service or low cost airline anymore?
  • Why are revenue models converging?
  • Maxing out on-board revenue opportunities: best practice in cabin
  • Pre-flight opportunities: what else are customers searching for when they book flights?
  • Reaching customers post-flight: how can airlines add value after landing?
  • Customer insight: improving conversion rates by offering relevant goods and services
  • Finding partners: matching ancillary services to each airline’s brand promise
David Brady

Director of Corporate Planning

Aer Lingus

Sadiq Gillani

Senior Vice President & Chief Strategy Officer

Lufthansa

11:00
Refreshments

Session Seven: Distribution innovation

11:30
The promise of mobile distribution: meeting changing customer habits
  • Is mobile creating new bookings or moving people from other channels?
  • Security concerns: are customers comfortable with mobile distribution?
  • Which ancillary services are mobile customers more likely to purchase
  • Next steps: managing special offers and more through an app
Akira Mitsumasu

Vice President, Marketing & Strategy

Japan Airlines

11:50
Panel discussion
Innovations in distribution 
  • The future of mobile distribution: will airlines ever go mobile first?
  • Integrating other services with mobile distribution: improving mobile uptake
  • New Distribution Capability: have IATA produced a step change or a small improvement?
  • Travel agents: trends in leisure booking across the world
  • Working with aggregators: what are the best ways to reach customers
  • Managing travel disruptors: integrating with firms like Airbnb and Uber
  • Are rapid changes in distribution channels now business as usual?
Keith Wallis

Director, Global Product Distribution

Air Canada

Akira Mitsumasu

Vice President, Marketing & Strategy

Japan Airlines

12:35
Lunch

Session Eight: Digital innovation en route

13:50
The future of inflight entertainment
  • Bring your own device: can airlines engage passengers who entertain themselves?
  • How can information from Wi-Fi connected devices best be used?
  • Will early-window movies continue to attract passengers?
  • What role will social media play in entertaining passengers in the future?
Dawood Al Raisi

Senior Manager Technical Projects

Oman Air

14:10
Out of industry insight

On-board Wi-Fi in the passenger rail industry

Thomas Ableman

Commercial Director

Chiltern Railways

14:30
Questions

Session Nine: Giving the industry wings: government’s role in supporting aviation

14:40
Single European Sky: making it happen
  • Managing 50,000 European flights daily by 2020
  • Overcoming technological barriers to integrating air traffic management
  • Improving efficiency, reducing fuel burn and noise impact
  • Political challenges to rationalising airspace management
Kari Savolainen

Chief Executive Officer

Finavia

15:00
Questions
15:10
Chairman’s closing remarks and end of conference
Andrew Lobbenberg

European Equity Research Sector Head Transport

HSBC

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Who attends? 

A truly global event, The Future of Air Transport attracts delegates from around the world. Companies that attended in 2015 include: 

  • Aalborg Airport AMBA
  • Abu Dhabi Department of Transport
  • Accenture
  • Adria Airways
  • Aer Lingus Group
  • Air BP
  • Air Canada
  • Air France KLM
  • Air New Zealand
  • airBaltic
  • Amadeus Group
  • Arthur D Little
  • Asia Miles
  • ASL Aviation Group
  • Austrian Airlines Group
  • AviancaTaca
  • Aviation Economics
  • Avinor
  • BH Airline
  • Blink
  • Blue Air
  • Bluebox Avionics
  • Braathens Regional
  • British Airways
  • Brussels Airlines
  • Cathay Pacific Airways
  • Chiltern Railways
  • China Southern Airlines
  • City University London
  • Cityjet
  • Civil Aviation Authority
  • Clece Airport Services
  • Coyne Airways
  • CSC
  • Dell Solutions
  • Dublin Airport Authority
  • easyJet
  • Emirates Airline
  • Estonian Air
  • Ethiopian Airlines
  • Etihad Airways
  • Euromoney
  • Fastjet
  • FINAVIA
  • Finnair
  • First Air
  • Flightglobal
  • Fly 540
  • FMI Air
  • Fraport
  • Gategroup
  • Gatwick Airport
  • Gerard Daniels
  • Germanwings
  • Global Institute of Aviation
  • Go Air
  • Gulf Air
  • Hahn Air
  • Hainan Airlines Co
  • Heathrow Airport
  • Helvetic Airways
  • Hop Airlines
  • HSBC Bank
  • IATA
  • Iberia Airlines
  • International Airlines Group
  • Irish Aviation Authority
  • J Clay Consulting
  • Japan Airlines
  • Jersey Airport
  • Jet2.com
  • LOT Polish Airlines
  • Loyalty Advantage
  • Lufthansa Airlines
  • Lufthansa Consulting
  • Lufthansa Systems
  • Luxair
  • Mega Maldives Air
  • Middle East Airlines
  • Ministry of Enterprise and Innovation
  • Norwegian Air Shuttle
  • NRi Digital
  • Nyras
  • Oman Air
  • Oslo Airport
  • PA Consulting Group
  • Privatair
  • PwC
  • Regulatory DataCorp
  • Rolls Royce
  • Royal Bank of Scotland Corporate & Financial Markets
  • Royal Jordanian Airlines
  • Ryanair
  • Sabre Airline Solutions
  • Sach Aviation Capital
  • Salzburg Airport W A Mozart
  • SAS Group
  • SATA Air Acores
  • Schiphol Group
  • SH&E
  • Shannon Airport
  • Snecma
  • Sojern
  • South African Airways
  • SR Technics Group
  • Star Alliance Services
  • Stavanger Airport
  • Swedavia
  • Swiss International Airlines
  • TAP Air Portugal
  • Thales Communications
  • The WheelTug
  • Titan Airways
  • TripAdvisor
  • TUI Travel
  • Turkish Airlines
  • U.S. Department of Transportation
  • Virgin Atlantic Airways
  • WELCOME Airport Services
  • WOW Air

Attendees map


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