The Future of Air Transport - Programme - 1st December

Advisory session

TABLE 1
Maximising the sales potential of your website
• What must airlines do to increase website traffic?
• How can you refocus your website to increase ancillary revenues?

TABLE 2
Implementing the IT systems necessary for ancillary revenues
• Understanding the system implications of moving to unbundled ticketing
• Delivering a smooth transition from full-service to unbundled tickets

TABLE 3
Determining a price plan for unbundled services
• Putting a price on a new service: how do you cost ancillaries to maximise revenues?
• How do you estimate the value that passengers place on travel-ancillaries?

TABLE 4
Successfully managing an ancillary partnership
• What are the key factors to consider when choosing an ancillary partner?
• How can you improve a relationship that is not delivering the right service?

TABLE 5
Integrating ancillary products into your airline's proposition
• Promoting the new service: delivering the message to your passengers
• Adding value not price: creating customer confidence in your ancillary products

TABLE 6
Expanding your ancillary offering
• Moving from white-label solutions to fully integrated ancillary products
• Managing the expansion of your airline's brand into non-aviation products