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IEA
Marketforce and the IEA’s 17th Annual Conference
The Future of Air Transport
Succeeding in turbulent skies - assessing the outlook for the aviation industry
2nd & 3rd December 2009, Radisson SAS Portman, London
 
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"It’s a fantastic event, presentations were great."
Maria Cendra Guinea, Strategy Consultant, Iberia Airlines
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The Future of Air Transport - Programme - 2nd December

09:15 -
Welcome Address by Philip Doyle, Director, Marketforce
09:20 -
Chairman’s opening remarks
SESSION ONE: RECESSION AND THE STATE OF THE INDUSTRY
  • 09:25 -
    Downturn to recession: analysing the position of the aviation industry
    Andrew Lobbenberg
    Analyst, Airlines & Airports, ABN Amro
  • 09:45 -
    How effectively are airlines positioning themselves for recovery?
    Rigas Doganis
    Chairman, European Aviation Club, Non-Executive Director, Easyjet
  • 10:05 -
    ADVISORY SESSION
Assessing the performance of business models and their position for recovery
  • 10:25 -
    The low cost model: has it proved recession proof?
    Howard Millar
    Deputy Chief Executive Officer & Chief Financial Officer, Ryanair
  • 10:35 -
    US airlines: ahead of the game?
    Speaker to be confirmed
  • 10:45 -
    Exploring hybrid models: to what extent can diversification insulate airlines?
    Tim Jeans
    Chief Executive, Monarch Airlines
  • 10:55 -
    Panel discussion
  • 11:15 -
    Refreshments
SESSION TWO: PROSPECTS FOR MAJOR INTERNATIONAL MARKETS
  • 11:45 -
    Expanding into new markets: can it mitigate an overall fall in traffic?
    Jorge Vilches
    Chief Executive, LAN Peru
  • 12:10 -
    Does the world need a global hub? Analysing the growth of the Arabian Gulf
    Wayne Pearce
    Chief Strategy and Planning Officer, Etihad Airways
  • 12:35 -
    Questions
  • 12:45 -
    Lunch
SESSION THREE
STREAM A: EXPLORING THE FUTURE FOR ANCILLARY REVENUES
  • 14:00 -
    Passenger profiling: using existing data to increase revenue
    Simon Lilley
    Marketing Director, Flybe
  • 14:20 -
    Implementing a successful ancillaries strategy
    Melissa Skluzacek
    Director, Pricing and Revenue Management, Midwest Airlines
  • 14:40 -
    ADVISORY SESSION
  • 15:00 -
    Beyond the ‘Big 3’: exploring future growth in the ancillaries market
    Patrick Murphy
    Former Chairman, Ryanair
  • 15:20 -
    Questions
  • 15:40 -
    Refreshments
STREAM B: ASSESSING THE ENVIRONMENTAL AGENDA
  • 14:00 -
    EU-ETS: examining the impacts of carbon trading
    Sian Foster
    Corporate Sustainability and Responsibility Manager, Virgin Atlantic Airways
  • 14:20 -
    Analysing the current state of the environmental agenda
    Dr Karl Heinz Haag
    Head of Environmental Affairs, Lufthansa
  • 14:40 -
    ADVISORY SESSION
  • 15:00 -
    A global response to a global problem? The case for including aviation in a
    Andy Kershaw
    Climate Change Manager, British Airways
  • 15:20 -
    Questions
  • 15:40 -
    Refreshments
SESSION FOUR: INFRASTRUCTURE AND THE AVIATION INDUSTRY
  • 16:10 -
    Improving relationships: Airlines and Airports
    Julian Carr
    Commercial Director, bmibaby
  • 16:30 -
    ADVISORY SESSION
  • 16:50 -
    KEYNOTE CLOSING ADDRESS: Assessing the future of Britain’s airports
    Mike Forster
    R3 Director, BAA
  • 17:10 -
    Chairman’s closing remarks and end of day one
 

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