The IEA & Marketforce's 7th Annual Conference The Future of Broadcasting comes during a time of great change and opportunity for the broadcasting industry.
The broadcasting industry is facing structural and cyclical problems. Audience fragmentation, declining advertising revenues and the challenges of new media are all contributing to a tough climate, now exacerbated by the ongoing recession. The recent reports from Ofcom and Lord Stephen Carter have served to emphasise the scale of the problem.
Whilst there are many challenges, there are also opportunities. On-demand technology, IPTV and new media platforms offer broadcasters the chance to drive the digital revolution and ensure a strong, profitable future for the industry.
The Future of Broadcasting will offer senior stakeholders a platform to discuss these issues and explore strategies for successful business models.
