The Future of Broadcasting
Jun 27-28 2017

The Future of Broadcasting

The Waldorf Hilton, London

Returning for its 15th year, The Future of Broadcasting is the leading strategic event in the industry dedicated to exploring how the industry will develop over the next 5 years.

The way consumers enjoy media is constantly evolving, creating opportunities and challenges for both new entrants and established players. In 2017, the rate of change only seems to be accelerating; from OTT to online, virtual reality to short form, methods of consumption and kinds of content are morphing to match modern tastes.

Against this backdrop, The Future of Broadcasting returns to ensure that industry leaders stay well informed and well connected. Regularly attended by over 150 senior delegates from across Europe, the forum provides an unrivalled networking and knowledge-sharing experience for business leaders looking to shape broadcasting’s future.

Reasons to attend in 2017:

  • Discover how broadcasters are adapting their approaches to succeed
  • Learn how digital services are continuing to capture customers and evolve rapidly
  • Find out what audiences want through data driven analysis and analytics
  • Hear how advertising and revnue generation are changing in the multi-platform era
  • Meet the executives shaping the future of the industry and discover what they’re looking for

 

A great immersive event providing the perfect platform to discuss what lies ahead for the industry

- Rebecca Forster, Fox International Channels

     

Speakers

View all speakers »


Programme

Print Programme

Tuesday, 27th June 2017

09:00
Welcome address by David Saunders, Managing Director, Marketforce
09:05
Chair’s opening remarks

Session One: An industry in flux – envisioning the future of TV

09:10
Succeeding creatively and commercially: sustaining a unique PSB
Dan Brooke

Chief Marketing and Communications Officer

Channel 4

09:30
Innovating and evolving pay-TV: delighting customers and matching their lifestyles
David Bouchier

Chief Digital Entertainment Officer

Virgin Media

09:50
Delivering affordable, reliable, simple & fair TV to everyone
Aleks Habdank

Managing Director, Talk Talk TV

TalkTalk

10:10
Advisory session
10:30
Leader's Forum

Responding to change: strategies for long term success

  • How is the broadcasting industry responding to changing customer expectations? 
  • What does the future hold for Public Service Broadcasters?
  • The gradual erosion of linear and growth of OTT: what trends are emerging?
  • Capitalising on technology: how can disruptors reach scale?
  • Responding to disruption: how can incumbents remain relevant in the digital age?
  • What disruptive trend will have the greatest impact over the next 10 years?
  • What impact will Brexit have on the broadcasting and media sector?
Dan Brooke

Chief Marketing and Communications Officer

Channel 4

David Bouchier

Chief Digital Entertainment Officer

Virgin Media

Aleks Habdank

Managing Director, Talk Talk TV

TalkTalk

Guy North

Managing Director

Freeview

11:00
Refreshments

Session Two: Innovating and responding to disruption

11:30
Accelerating the pace of digital disruption: where next for OTT platforms?
Alex Green

Managing Director, Amazon Video

Amazon

11:40
Case study to be confirmed
12:00
Advisory session
12:20
Case study: Channel 4

All 4: going beyond a simple VoD service

Since August 2016, All 4 has been shaking up its strategy with a major commissioning budget increase, new original content and a revamped interface as it turns the service into a broader OTT platform. Here, Richard Davidson-Houston will evaluate the success of these initiatives and identify areas for further improvement and growth.

Richard Davidson-Houston

Head of All 4 & Digital Content

Channel 4

12:40
Panel discussion

Developing a sustainable OTT strategy: the next steps

  • How will new OTT platforms differentiate themselves in years to come?
  • Reaching new population segments and territories: how can OTT platforms sustain growth?
  • Is the proliferation of multiple platforms inevitable or will we see consolidation?
  • To what extent is original content critical to the success of OTT services?
  • How can global OTT platforms overcome the challenges of local market commissioning?
  • SVoD vs. AVoD vs. TVoD: what models work best for different audiences?
  • Will the regulator seek to guarantee the prominence of PSB apps on VoD menus?
Alex Green

Managing Director, Amazon Video

Amazon

Richard Davidson-Houston

Head of All 4 & Digital Content

Channel 4

Simon Pitts

Managing Director, Online, Pay TV, Interactive and Technology

ITV

13:15
Lunch

Session Three: Understanding audiences – embracing a data-first strategy

14:30
BARB: Television audience measurement in the internet age
  • Project Dovetail: where are we now and what are the next steps? 
  • Overcoming the mammoth challenge of fusing linear and non-linear viewing figures
  • Establishing common metrics for new market entrants
  • Staying one step ahead: developing at a pace that meets the expectations of customers
Justin Sampson

Chief Executive

BARB

14:50
Advisory session
15:10
Analysing viewing habits: the view from the experts

Driven by advances in technology, there are now more ways to consume TV than ever before. In this presentation, Claire Enders of Enders Analysis will separate the hype from reality and provide expert insight into just how viewing habits are evolving.

Claire Enders

Founder

Enders Analysis

15:30
Panel discussion

Drawing out data and analytics: understanding today’s consumers

  • How can channels and platforms put data at the heart of their strategy?
  • What are the challenges of measurement in a multi-platform and multi-device world?
  • What are the best metrics for online video? Can a common standard be adopted?
  • Linear vs. non-linear viewing: what are the statistics saying?
  • Recapturing the 16-34 age group: is premium content a panacea?
  • What role can data play in making viewer recommendations and improving the UX?
  • How can audience data be harnessed to better shape content?
  • What technological innovation will have the greatest impact on audience measurement?
Justin Sampson

Chief Executive

BARB

Claire Enders

Founder

Enders Analysis

Matthew Huntington

Chief Technology Officer

Freesat

Simon Brown

Executive Director of Strategy, Research and Regulatory Affairs

UKTV

16:00
Refreshments

Session Four: Capitalising on the potential of social media

16:30
Case study: Twitter

First steps into the world of broadcasting

With a reach of over 800m users, Twitter has made its first foray into the world of broadcasting by acquiring the rights to 10 NFL games, in addition to livestreaming the US presidential debates. In this presentation, Dara Nasr will outline how rights holders and social media can work together to reach global audiences, and what role social media might play in the future of broadcasting.

Dara Nasr

Managing Director, UK

Twitter

16:50
Advisory session
17:10
Maximising engagement: building partnerships through social media
  • How can social media be used to promote content and engage audiences? 
  • User-generated content: what role can it play?
  • Building an audience for your content through live-streaming on social media platforms
Mark Frankel

Social Media Editor, BBC News

BBC

17:30
Questions
17:35
Closing keynote address

Leading digital innovation across the new media landscape

Jette Nygaard-Andersen

Executive Vice President; CEO, Central Europe

MTG

17:55
Questions
18:00
Chair’s closing remarks and end of day one

Wednesday, 28th June 2017

09:30
Chair’s opening remarks

Session Five: The regulatory context

09:35
Opening Keynote Address

The view from the regulator: new challenges and opportunities

Steve Unger

Group Director, Strategy, International, Technology and Economists

Ofcom

09:55
Questions

Session Six: The evolution of TV advertising

10:00
Adopting a two-pronged approach to drive digital revenues
  • What innovations can help grow digital revenues? 
  • What role can commercial partnerships with brands play?
  • Distributing content through other digital platforms: where next?
Jonathan Lewis

Head of Digital & Partnership Innovation

Channel 4

10:20
Advisory session
10:40
Case study: Sky Media

Revolutionising TV advertising

With the launch of its AdSmart and AdVance products, Sky Media has taken a leading role in developing targeted advertising in the UK. In this case study, Graeme Hutcheson will explore how these tools help deliver more relevant ads and execute multi-platform campaigns, before outlining areas of further development.

Graeme Hutcheson

Director of Digital & Sky AdSmart

Sky Media

11:00
Panel discussion

Adding value in advertising in the multi-platform era

  • How should advertising strategies be developed to meet market changes?
  • Analog dollars for digital pennies: how to respond to the threat of digital advertising?
  • How can TV advertising be made more attractive to brands?
  • How can addressable advertising be extended to a wider range of platforms and channels?
  • What efficiencies can be achieved by automating the buying and delivering of TV ads?
  • Real-time optimisation of campaigns: what does this entail?
Jonathan Lewis

Head of Digital & Partnership Innovation

Channel 4

Graeme Hutcheson

Director of Digital & Sky AdSmart

Sky Media

Lindsey Clay

Chief Executive

Thinkbox

11:30
Refreshments

Session Seven: The changing nature of content production

12:00
The ‘golden age’ of TV: what does this mean for content producers?
  • How has the content production sector changed in recent years?
  • Responding to heightened consumer expectations: creating better content 
  • Going direct: is this a feasible area of growth for indies?
  • How can UK producers capitalise on global demand for content?
Richard Johnston

Chief Executive Officer

Endemol Shine UK

12:20
Advisory session
12:40
Panel discussion

The battle for content: implications for broadcasters and producers

  • What are platforms and channels doing to secure the best content in an increasingly competitive market? 
  • Distinguishing the winners from the losers in the race for content
  • What potential does short form content offer broadcasters? Can it be viable on linear TV?
  • What new funding models are needed to acquire and produce premium content?
  • Understanding the implications of co-production on a global scale
  • How will the consolidation of indies affect broadcasters and platforms?
  • The growth of OTT: what opportunities are there for content producers?
Richard Johnston

Chief Executive Officer

Endemol Shine UK

Zai Bennett

Director of Programmes, Entertainment

Sky

Steve North

General Manager, Dave, Gold & W

UKTV

John McVay

Chief Executive Officer

PACT

13:20
Lunch

Session Eight: Industry game changers – delivering new experiences

14:35
Virtual reality: the next 3D TV or something more?
  • Turning the vision into a reality: where are we now with VR? 
  • How can VR be used alongside linear broadcasting and online video viewing?
  • What types of programming does VR work best with?
  • What is the likely timeframe for mass adoption of VR?
Andy Gower

Head of Interactive TV Research

BT

14:55
Advisory session
15:15
eSports: developing a new type of content
  • What is the potential of the eSports market? 
  • Overcoming the challenges of building a new type of channel
  • Capturing the growing appetite for eSports: extending the appeal to a wider audience
Arnd Benninghoff

EVP, MTG

CEO, MTGx

15:35
Keynote case study: Molotov

Defining the future of TV

Launched in France in June 2016, Molotov is a freemium OTT platform that distributes the content of all the major French networks, from TF1 to France Télévisions and Canal+. Its innovative interface mixes live content with previously aired TV shows and upcoming films in a brand-new way, across all devices. In this case study, Jean-David Blanc will discuss how Molotov has put customers at the heart of its product.

Jean-Marc Denoual

Co-Founder

Molotov TV

15:55
Questions
16:10
Chair’s closing remarks & end of day two

Print Programme

Who attends? 

This year's conference was attended by over 150 industry figures representating over 50 companies from throughout media & broadcasting, including:

  • All3Media
  • Amazon
  • Applicaster
  • At The Races
  • Axonista
  • BARB
  • Barcroft Media
  • BBC
  • Big Motive
  • Bulgarian National Television
  • BuzzFeed
  • Channel 4
  • Danish Broadcasting Corporation
  • Digital TV Group
  • Digital UK
  • Discovery Communications
  • Discovery Networks Europe
  • Enders Analysis
  • European Broadcasting Union
  • Eutelsat
  • Fast and Wide
  • Finnish Broadcasting Company
  • Fox Networks Group
  • Freesat
  • Freeview
  • Independent Communications Authority of South Africa
  • Ipsos MORI
  • ITV
  • Kantar Media
  • Liberty Global
  • MediaCom
  • Multichoice
  • National Theatre
  • Nova TV d.d.
  • Ofcom
  • OpenMarket
  • Red Bull Media House
  • RTÉ
  • RTL Group
  • RTL Nederland
  • Sky
  • TV2 Denmark
  • Twitter
  • UKTV
  • Viacom
  • YouView
  • and many more


Venue Details

The Waldorf Hilton, London
Aldwych, London, WC2B 4DD

Venue Website »

Register

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Group discount of 15% is available when you book 3 or more attendees.
- +
£1,145.00 + VAT Until 28/04/17
£1,245.00 + VAT Until 09/06/17
£1,345.00 + VAT Standard
Discount
-£315.00
VAT
£150.00
TOTAL
£1250.00

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