A forum with 150 of your peers at the industry’s leading strategic event, to explore how broadcasting will develop over the next 5 years.
In its 14th annual year, The Future of Broadcasting delivered insights into the future of a dynamic, ever-evolving sector. In the face of disruption across content production, digital development and the role of PSBs, this event examines the capacity of the industry to discover innovative new solutions to industry challenges.
Why delegates attended this year:
- Heard industry leaders including the BBC, ITV, Channel 4 and Sky discuss future business strategies for an evolving sector
- Understood the role OTT will play in the Pay TV future with Now TV and Amazon Prime
- Listened to innovators in the digital arena, including Twitter and Viacom, discuss how you can maximise your digital potential
- Understood developments in the content production sector with insight from Indie powerhouse All3Media
- Gained out-of-industry insight from Buzzfeed reveals the key to building brand loyalty among millennials
- Discovered innovative advertising techniques from MediaCom’s CEO and the Deputy Managing Director at Sky Media
Key topics covered this year:
- The industry future: forward-thinking business strategies from leading industry players
- Embracing digital disruption to attract the millennial market
- Measuring, understanding and capitalising on changing viewer habits
- Analysing changes and developments in the content production sector
- How advertisers are maximising market potential through multi-platform, digital campaigns
- Out-of-industry insights: developing creative content and brand loyalty among younger audiences
A great immersive event providing the perfect platform to discuss what lies ahead for the industry
Monday, 27th June 2016
Session One: Future forecasts for the broadcasting industry
- Looking beyond the Charter: the BBC focus for the next 5 years
- From BBC Store to BBC Three: discussing the future digital strategy
- How will the transforming role of PSBs affect the wider broadcasting industry?
- How will Channel 4’s remit develop over the coming years?
- What is the future of Channel 4’s identity as a champion of original content?
- How will the transforming role of PSBs affect the wider broadcasting industry?
- Making TV advertising more relevant to more brands
- Building new ad products to compete in the digital age
- Using devices, data and innovation to shape the future of TV revenue models
- Defining hybrid broadcasting and its benefits to both consumers and the industry
- Achieving economies of scale and monetising content effectively: overcoming challenges
- Maximising distribution capabilities: successfully reaching new, bigger markets
Future strategies for an evolving industry
- What is the future for Public Service Broadcasters?
- How does linear TV need to develop to ensure viewers remain engaged?
- What new digital disruptors are on the horizon?
- Where will investment need to be made to engage the elusive millennials?
- How to translate increasing amounts of customer data into business opportunity
- How will advertising strategy need to develop to meet market change?
- Where great content goes, customers will follow: where next for premium content investment?
- 'The future of TV is apps'- a wider opinion on this bold industry forecast
Session Two: Digital disruption in the broadcasting market
- Have OTT platforms evolved to become serious competitors in the broadcasting industry?
- Monetising online video content: identifying the challenges and opportunities
- What can the broadcasting industry learn from new digital disruptors, and vice versa?
- What trends are emerging in today’s OTT market?
- Examining the importance of quality of experience
- Ensuring a sustainable future for the online delivery of video content
The ITV hub: providing a first-class on demand service
ITV has continually encompassed cutting-edge technology into their business strategy in order to continue to deliver killer content to huge audiences across the UK. With demand for content rising and consumers using an increasing number of devices, Steve Forde discusses ITV’s online strategy and how they will remain at the forefront of the digital content delivery game.
- How will OTT services continue to transform the broadcasting industry?
- What role will OTT providers play in future original content production?
- Technology or talent: where to invest to create the best OTT offering?
- What are the key considerations to ensure excellent consumer functionality?
- How far should you go in personalising the customer experience?
- How significant will the role of smart TVs be in the industry future?
President, UK and ANZ
Session Three: The whole picture – interpreting data on the modern viewer
Leading industry analyst Claire Enders will unpack the most important challenges facing the broadcasting industry as viewer habits continue to change. With 16-34 year olds becoming increasingly disengaged with linear TV, how should the industry respond to their changing consumption methods? Without developing loyalty to the linear schedule, will they ever return to this traditional platform? As those over 35 gather round the TV in ever greater numbers, will the industry need to adopt a two-pronged approach to maximise engagement among both?
- What are the ongoing challenges for measuring the 21st century viewer?
- What conclusions can be drawn from the data gathered so far?
- How can data from multiple devices transform the advertising industry?
- The next steps for multi-device measurement in the digital age
Keeping up the audience behaviours is becoming increasingly difficult. With TV viewing habits changing faster than ever before, we’re giving you the opportunity to sit down with your peers to discuss the challenges and solutions facing the industry in taking full advantage of analytics and data to drive greater viewer engagement. After fifteen minutes, a nominated spokesperson from each table will feed back to the Chair the conclusions from these discussions. Questions and topics to be discussed could include:
- What challenges are there in accurately measuring online viewing numbers?
- Second screen to third screen: keeping up with the fragmentation of television consumption
- How can data best be used to produce content tailored to audiences?
- Effectively monetising online content: how can data and analytics help?
Session Four: Advertising strategy in an increasingly complex market
- The shift in spending from linear to digital: new buying strategies in a fragmented world
- Remaining relevant in a changing market: how can linear TV continue to attract advertisers?
- Reaching the right customers: using data to advertise to a specific market
Building brand loyalty among millennials
In a world of ad-blockers and savvy consumers, engaging your customer online is becoming increasingly challenging. Buzzfeed have been hugely successful in developing brand engagement in the digital arena and can provide valuable lessons for the broadcasting industry. Hear how unique content engages an ever increasing number of consumers, tapping into the revenue potential of 16-34 year olds and learn how to maximise the potential of the smart phone.
Tuesday, 28th June 2016
Session Five: The changing shape of the content production sector
- Building brands through disruptive, transformational thinking
- Unlocking new growth: investing in factual, entertainment and sport
- Harnessing the potential of technology: the art of great story-telling across all screens
- What are Indies doing to take advantage of the explosion of digital innovation?
- Cutting out the middle-man: assessing the advantages of doing direct to audience
- What can be done to transform social media platforms into effective monetisation tools?
- SVOD and AVOD: borderless opportunities for growth
- How has consolidation affected the independent production sector?
- Keeping content innovative: developing new commercial success stories
- How changing rights legislation could impact the independent production industry
- Where are the opportunities for small indies in an industry dominated by big players?
Championing a competitive market: regulatory change and its implications
Session Six: Innovating in a world of digital opportunity
- Little by little: how to bring apps to the mass TV market
- How can apps aid expansion across international markets?
- Streamlining the customer experience: the essential considerations for a successful app
- Remaining relevant among the start-ups: maintaining creative and technical development
- Engaging a generation: how social media can keep millennials talking about TV
- What does the expansion of TV Timelines mean for broadcasters?
- Delivering additional content and adding to the on-screen conversation
Each of these digital disruptors will deliver a 5 minute presentation on their innovative products, followed by a panel discussion focussing on the challenges and opportunities facing forward-thinking digital businesses. Delegates will be able to live tweet their comments and questions which will be projected on to the screen
- What is the future for engaging consumers beyond the TV screen?
- How do you successfully develop interest among millennials?
- Second-screen storytelling: how can you ensure content engagement beyond linear TV?
- What opportunities can short-form video offer to broadcasters?
- What is the revenue potential of the second-screen?
- The baby-boomers: opportunities for second-screen engagement on their children's devices
The Future of TV: bringing you Sky Q
Session Seven: Knowing your customers in the digital age
- VoD: to what extent is it a crucial revenue stream for broadcasters?
- UKTV’s journey: identifying the next steps in its digital development and evolution
- Building an online destination and deepening customer insight: best practice
- Exploring the impact of OTT providers on broadcasters in the digital space
- How to gain an holistic view of your customers
- Putting data to good use: the best way to tailor customer journeys
- Looking beyond suggested content: how consumer data can inform content creation
- An overview of UK audience viewing habits: looking outside the media bubble
- How has Freeview evolved to adapt alongside advances in Smart TV Technology?
- What is being done to ensure Freeview Play TVs remain affordable and accessible?
- Exploring the potential of Smart TVs and taking customer experiences to the next level
This year's conference was attended by 120+ senior delegates representating over 50+ companies from throughout media & broadcasting.
Here's a sample list of companies:
- 4C Insights
- Advanced Television
- At The Races
- Barcroft Media
- Big Motive
- Bird & Bird
- Bulgarian National Television
- Channel 4
- Danish Broadcasting Corporation
- Digital TV Group
- Digital UK
- Discovery Communications
- Discovery Networks Europe
- Enders Analysis
- European Broadcasting Union
- Fast and Wide
- Finnish Broadcasting Company
- Fox Networks Group
- Independent Communications Authority of South Africa
- Ipsos MORI
- Kantar Media
- Liberty Global
- National Theatre
- Nova TV d.d.
- Numis Securities
- Red Bull Media House
- RTL Group
- RTL Nederland
- The Collinson Group
- TV2 Denmark
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