Returning for its 15th year, The Future of Broadcasting is the leading strategic event in the industry dedicated to exploring how the industry will develop over the next 5 years.
The way consumers enjoy media is constantly evolving, creating opportunities and challenges for both new entrants and established players. In 2017, the rate of change only seems to be accelerating; from OTT to online, virtual reality to short form, methods of consumption and kinds of content are morphing to match modern tastes.
Against this backdrop, The Future of Broadcasting returns to ensure that industry leaders stay well informed and well connected. Regularly attended by over 150 senior delegates from across Europe, the forum provides an unrivalled networking and knowledge-sharing experience for business leaders looking to shape broadcasting’s future.
Reasons to attend in 2017:
- Discover how broadcasters are adapting their approaches to succeed
- Learn how digital services are continuing to capture customers and evolve rapidly
- Find out what audiences want through data driven analysis and analytics
- Hear how advertising and revnue generation are changing in the multi-platform era
- Meet the executives shaping the future of the industry and discover what they’re looking for
A great immersive event providing the perfect platform to discuss what lies ahead for the industry
Tuesday, 27th June 2017
Responding to change: strategies for long term success
- How is the broadcasting industry responding to changing customer expectations?
- What does the future hold for Public Service Broadcasters?
- The gradual erosion of linear and growth of OTT: what trends are emerging?
- Capitalising on technology: how can disruptors reach scale?
- Responding to disruption: how can incumbents remain relevant in the digital age?
- What disruptive trend will have the greatest impact over the next 10 years?
- What impact will Brexit have on the broadcasting and media sector?
All 4: going beyond a simple VoD service
Since August 2016, All 4 has been shaking up its strategy with a major commissioning budget increase, new original content and a revamped interface as it turns the service into a broader OTT platform. Here, Richard Davidson-Houston will evaluate the success of these initiatives and identify areas for further improvement and growth.
Developing a sustainable OTT strategy: the next steps
- How will new OTT platforms differentiate themselves in years to come?
- Reaching new population segments and territories: how can OTT platforms sustain growth?
- Is the proliferation of multiple platforms inevitable or will we see consolidation?
- To what extent is original content critical to the success of OTT services?
- How can global OTT platforms overcome the challenges of local market commissioning?
- SVoD vs. AVoD vs. TVoD: what models work best for different audiences?
- Will the regulator seek to guarantee the prominence of PSB apps on VoD menus?
- Project Dovetail: where are we now and what are the next steps?
- Overcoming the mammoth challenge of fusing linear and non-linear viewing figures
- Establishing common metrics for new market entrants
- Staying one step ahead: developing at a pace that meets the expectations of customers
Driven by advances in technology, there are now more ways to consume TV than ever before. In this presentation, Claire Enders of Enders Analysis will separate the hype from reality and provide expert insight into just how viewing habits are evolving.
Drawing out data and analytics: understanding today’s consumers
- How can channels and platforms put data at the heart of their strategy?
- What are the challenges of measurement in a multi-platform and multi-device world?
- What are the best metrics for online video? Can a common standard be adopted?
- Linear vs. non-linear viewing: what are the statistics saying?
- Recapturing the 16-34 age group: is premium content a panacea?
- What role can data play in making viewer recommendations and improving the UX?
- How can audience data be harnessed to better shape content?
- What technological innovation will have the greatest impact on audience measurement?
First steps into the world of broadcasting
With a reach of over 800m users, Twitter has made its first foray into the world of broadcasting by acquiring the rights to 10 NFL games, in addition to livestreaming the US presidential debates. In this presentation, Dara Nasr will outline how rights holders and social media can work together to reach global audiences, and what role social media might play in the future of broadcasting.
- How can social media be used to promote content and engage audiences?
- User-generated content: what role can it play?
- Building an audience for your content through live-streaming on social media platforms
Leading digital innovation across the new media landscape
Wednesday, 28th June 2017
The view from the regulator: new challenges and opportunities
- What innovations can help grow digital revenues?
- What role can commercial partnerships with brands play?
- Distributing content through other digital platforms: where next?
Revolutionising TV advertising
With the launch of its AdSmart and AdVance products, Sky Media has taken a leading role in developing targeted advertising in the UK. In this case study, Graeme Hutcheson will explore how these tools help deliver more relevant ads and execute multi-platform campaigns, before outlining areas of further development.
Adding value in advertising in the multi-platform era
- How should advertising strategies be developed to meet market changes?
- Analog dollars for digital pennies: how to respond to the threat of digital advertising?
- How can TV advertising be made more attractive to brands?
- How can addressable advertising be extended to a wider range of platforms and channels?
- What efficiencies can be achieved by automating the buying and delivering of TV ads?
- Real-time optimisation of campaigns: what does this entail?
- How has the content production sector changed in recent years?
- Responding to heightened consumer expectations: creating better content
- Going direct: is this a feasible area of growth for indies?
- How can UK producers capitalise on global demand for content?
The battle for content: implications for broadcasters and producers
- What are platforms and channels doing to secure the best content in an increasingly competitive market?
- Distinguishing the winners from the losers in the race for content
- What potential does short form content offer broadcasters? Can it be viable on linear TV?
- What new funding models are needed to acquire and produce premium content?
- Understanding the implications of co-production on a global scale
- How will the consolidation of indies affect broadcasters and platforms?
- The growth of OTT: what opportunities are there for content producers?
- Turning the vision into a reality: where are we now with VR?
- How can VR be used alongside linear broadcasting and online video viewing?
- What types of programming does VR work best with?
- What is the likely timeframe for mass adoption of VR?
- What is the potential of the eSports market?
- Overcoming the challenges of building a new type of channel
- Capturing the growing appetite for eSports: extending the appeal to a wider audience
Defining the future of TV
Launched in France in June 2016, Molotov is a freemium OTT platform that distributes the content of all the major French networks, from TF1 to France Télévisions and Canal+. Its innovative interface mixes live content with previously aired TV shows and upcoming films in a brand-new way, across all devices. In this case study, Jean-David Blanc will discuss how Molotov has put customers at the heart of its product.
This year's conference was attended by over 150 industry figures representating over 50 companies from throughout media & broadcasting, including:
- At The Races
- Barcroft Media
- Big Motive
- Bulgarian National Television
- Channel 4
- Danish Broadcasting Corporation
- Digital TV Group
- Digital UK
- Discovery Communications
- Discovery Networks Europe
- Enders Analysis
- European Broadcasting Union
- Fast and Wide
- Finnish Broadcasting Company
- Fox Networks Group
- Independent Communications Authority of South Africa
- Ipsos MORI
- Kantar Media
- Liberty Global
- National Theatre
- Nova TV d.d.
- Red Bull Media House
- RTL Group
- RTL Nederland
- TV2 Denmark
- and many more
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