Marketforce

The Future of Air Transport

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Over 20 years of heritage makes The Future of Air Transport one of the industry’s premier gathering places. This year’s conference will continue to host some of the industry’s most outspoken CEOs and cover the topics that matter most to airlines’ bottom lines.

Two packed days of in-depth presentations and extensive networking opportunities will give you an edge over your competitors. A lengthy research process means we bring you the issues that matter most. This year the conference discusses the controversy that continues to dog gulf carriers, hybrid airlines, the slowing decline of regional airlines and the latest technological innovations. 

Speakers

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Why attend this year? 

  • Discover the issues keeping CEOs awake at night
  • Network with senior airline executives from around the world
  • Hear detailed discussion on the most significant issues for the industry
  • Watch presentations with unparalleled insight and analysis
  • Take advantage of our 23 years of proven conference experience

Key topics to be disussed:

  • Why does nobody want to be a low cost of full service airline anymore?
  • Low cost long-haul: hear from Wow and Norwegian’s CEOs
  • The latest in enhancing the passenger experience
  • Equity partnerships and the waning importance of alliances
  • The future of distribution with some of the world’s most innovative airlines


Attendees 2014

Last year's conference brought together more than 250 senior representatives from across the industry including: 

Aer Lingus Group China Southern Airlines Middle East Airlines
Air Arabia Croatia Airlines Panasonic Avionics Corporation
Air Berlin easyJet Rockwell Collins
Air France Gatwick Airport Ryanair
Air New Zealand Germanwings Salzburg Airport W A Mozart
airBaltic Hahn Air Seabury Group
Airbus Heathrow Airport Skyteam
Alitalia International Airlines Group South African Airways
Austrian Airlines Group Irelandia Aviation Southwest Airlines
AviancaTaca Lease Corporation International Star Alliance Services
Azul - Linhas Aereas Brasileiras Lufthansa Airlines The WheelTug
British Airways Luxair Turkish Airlines
CarTrawler Manchester Airport  
Cathay Pacific Airways Mega Maldives Air  

See more here

Bjorn Kjos
Bjorn Kjos

Chief Executive Officer

Norwegian

Sadiq Gillani
Sadiq Gillani

Chief Strategy Officer

Lufthansa

John Hurley
John Hurley

Chief Technology Officer

Ryanair

Estuardo Ortiz
Estuardo Ortiz

Executive Vice President & Chief Operating Officer

AviancaTaca

Stephen Kavanagh
Stephen Kavanagh

Chief Executive Officer

Aer Lingus

Bernard Gustin
Bernard Gustin

Chief Executive Officer

Brussels Airlines

Christian Edouard Heinzmann
Christian Edouard Heinzmann

Chief Executive Officer

TAROM

Martin Gauss
Martin Gauss

Chief Executive Officer

airBaltic

Skúli Mogensen
Skúli Mogensen

Chief Executive Officer

WOW air

Mark Anžur
Mark Anžur

President of the Management Board & CEO

Adria Airways

Jan Palmér
Jan Palmér

Chief Executive Officer

Estonia Air

Kresimir Kucko
Kresimir Kucko

Chief Executive Officer

Croatia Airlines

Mark Nasr
Mark Nasr

Head of Corporate Strategy

United Airlines

Tewolde GebreMariam
Tewolde GebreMariam

Chief Executive Officer

Ethiopian Airlines

Duncan Bureau
Duncan Bureau

Vice President, Global Sales

Air Canada

Martin Isler
Martin Isler

Executive Vice President

Luxair

Fabio Prestijacopo
Fabio Prestijacopo

Vice President, Emirates Holidays

Emirates Airlines

Ali Jasim
Ali Jasim

Head of eBusiness

Gulf Air

Dawood Al Raisi
Dawood Al Raisi

Senior Manager Technical Projects

Oman Air

Andrew Lobbenberg
Andrew Lobbenberg

European Equity Research Sector Head Transport

HSBC

Paul Gretch
Paul Gretch

Director, Office of International Aviation

U.S. Department of Transportation

Isaiah Cox
Isaiah Cox

Chief Executive Officer

WheelTug

Senior Representative
Senior Representative

Virgin Atlantic

Print Programme

Day 1

Radisson Blu Portman, London View details »


09:00

Welcome address by Philip Doyle, Director, Marketforce

09:05

Chairman's opening remarks

Session One: The future of open skies and competition

Leaders’ Forum

Trends begun years ago are bearing fruit throughout the aviation industry. Disciplined cost control has allowed some full service carriers to take the battle to low cost carriers and increasingly discerning passengers are forcing low cost carriers to reassess their model to become hybrid carriers. Despite this good news and dynamism margins are still tight and this session will look at the risks and opportunities that lie ahead for the industry.

09:10

Moderator’s opening remarks

09:15

Panel Discussion

  • How far have full service carriers closed the cost gap with leading low cost carriers?
  • Why have low cost carriers been forced to adopt elements of full service carriers’ models?
  • Restructuring unprofitable airlines: has the industry turned a corner?
  • Can hybrid airlines keep their costs under control while improving their service offering?
  • Is full service carriers owning low cost subsidiaries a sustainable business model?
  • Capacity discipline: will large order-books put downward pressure on profitability?
  • Are alliances in decline? What other forms of cooperation are growing?
  • To what extent are equity partnerships fundamentally changing air transport?
Estuardo Ortiz
Estuardo Ortiz

Executive Vice President & Chief Operating Officer

AviancaTaca

Bjorn Kjos
Bjorn Kjos

Chief Executive Officer

Norwegian

Bernard Gustin
Bernard Gustin

Chief Executive Officer

Brussels Airlines

Tewolde GebreMariam
Tewolde GebreMariam

Chief Executive Officer

Ethiopian Airlines

10:15

Advisory Session

10:35

Refreshments

Session Two: Trends in aviation markets
11:05

Trends for the future: winners winning more and losers losing out

  • A period of stability? Will airlines maintain margins from lower oil prices
  • How will record manufacturer order books translate into capacity and margin pressure?
  • Consolidation continues: changing business environments
  • Creating economic value: are airlines turning a corner? 
Andrew Lobbenberg
Andrew Lobbenberg

European Equity Research Sector Head Transport

HSBC

11:25

Winning the battle for capacity on the ground

  • The importance of turnaround times for competitive advantage and cost saving
  • Working with airports to get the most out of ground operations
  • Matching the growth of airlines with infrastructure
Isaiah Cox
Isaiah Cox

Chief Executive Officer

WheelTug

11:45

Questions

Session Three: Equity Partnerships and Alliances
11:55

Working with Delta: using partnerships to sharpen your competitive edge

  • Cooperation outside alliances: deepening ties with Delta
  • Bringing in higher value passengers to and from the US
  • The challenges of managing a large number of bilateral relationships
  • What will be the future of alliances?
Senior Representative
Senior Representative

Virgin Atlantic

12:05

Moving with the industry: how alliances are changing to stay relevant

  • How has the industry changes since Star Alliance was formed
  • Making alliances and member airlines more customer-centric
  • Embracing digital: creating a seamless experience for passengers
  • Leveraging purchasing power: from seats to aircraft, where next for alliances?

Speaker to be confirmed

12:25

Questions

12:45

Lunch hosted by WheelTug

Session Four: Finding their niche: the future of small and medium airlines
14:00

Turning around a small airline: political and economic challenges

  • What were the main barriers to returning TAROM to profitability?
  • Fleet management: introducing modern aircraft and managing maintenance
  • Working with unions: introducing new workforce practices and reducing headcount
  • Route development: launching flights to China?
Christian Edouard Heinzmann
Christian Edouard Heinzmann

Chief Executive Officer

TAROM

14:20

Advisory session

14:40

Questions

14:45

Panel Discussion

Regional airlines: finding your niche
  • Towards disintegration or consolidation: where next for regional airlines?
  • Improving load factors: managing capacity on short and medium-haul routes
  • Cooperating with other airlines to generate more revenue
  • Confronting competition from low cost carriers on key routes
  • Increasing ancillary revenues: improving on-board revenue per passenger
  • Prospects for acquisition and consolidation by larger full service carriers
  • What will regional airlines look like in 10 years’ time?
Martin Isler
Martin Isler

Executive Vice President

Luxair

Kresimir Kucko
Kresimir Kucko

Chief Executive Officer

Croatia Airlines

Jan Palmér
Jan Palmér

Chief Executive Officer

Estonia Air

15:20

Refreshments

Session Five: Enhancing passenger experience
15:50

Using loyalty programmes to boost revenues and customer satisfaction

  • Getting the basics right: meeting passenger expectations for a loyalty programme
  • Combining loyalty programmes after a merger: lessons for a consolidating industry
  • How important is Lifemiles to AviancaTaca’s overall strategy for increasing revenue?
  • Increasing share of wallet: what do airlines need to do differently?
Estuardo Ortiz
Estuardo Ortiz

Executive Vice President & Chief Operating Officer

AviancaTaca

16:10

Offering a different sort of low cost long haul

  • Why has the lucrative transatlantic market resisted low cost offerings for so long?
  • Finding the right cabin configuration and achieving adequate load factors
  • Maximising on board and off board ancillary revenues
  • Will WOW air be able to protect itself from competition if it finds a successful model?
Skúli Mogensen
Skúli Mogensen

Chief Executive Officer

WOW air

16:30

Advisory session

16:50

Using mobile to turn air travel into a hassle-free experience

  • Identifying frictions in the customer journey and where mobile can help
  • How happy are customers purchasing flights though an app?
  • Pushing information to customers: being useful but unobtrusive
  • Customisation: allowing customers to add extra information and documents

Speaker to be confirmed

17:10

Boosting passenger growth and satisfaction by offering holiday packages

  • Increase spend from existing customers and attracting new customer segments
  • What impact has Emirates Holidays had on passenger growth for its parent airline?
  • Distribution: taking advantage of different channels to boost holiday and flight bookings
  • Expansion plans: adding destinations and new packages
Fabio Prestijacopo
Fabio Prestijacopo

Vice President, Emirates Holidays

Emirates Airlines

17:30

Questions

17:40

Chairman’s closing remarks and end of day one

17:45

Drinks reception hosted by Marketforce

Day 2

Radisson Blu Portman, London View details »


09:00

Chairman's opening remarks

Session Six: Hybrid airlines and the growth in new business models
09:05

Breaking flag carriers monopoly on long haul with a low cost model

  • Why have full service carriers dominated long haul services?
  • Aircraft choice and cabin layout: making services comfortable and profitable
  • End-to-end services: what revenue opportunities are most easily distributed by an airline?
  • Next steps for Norwegian and the industry: future routes and strategies
Bjorn Kjos
Bjorn Kjos

Chief Executive Officer

Norwegian

09:25

Adapting to changing customer expectations: changing the full service carrier offering

  • Reducing the cost base and creating new revenue opportunities
  • Differentiating your offerings and targeting specific customer segments
  • Embracing e-commerce and mobile: moving towards new distribution channels
  • Introducing complementary services: boosting customer satisfaction and revenues
Sadiq Gillani
Sadiq Gillani

Chief Strategy Officer

Lufthansa

09:45

Advisory session

10:05

Offering something different again: digital innovation at Ryanair

  • Why is Ryanair investing so heavily in Digital Labs and innovation?
  • Creating new revenue opportunities and finessing old ones through digital improvements
  • Digital adaption: taking ideas from other airlines and industries
  • Moving from catch-up to industry leader: where next for digital investment?
John Hurley
John Hurley

Chief Technology Officer

Ryanair

10:25

Questions

10:35

Panel discussion

Why does nobody want to be a full service or low cost airline anymore?
  • Why are revenue models converging?
  • Maxing out on-board revenue opportunities: best practice in cabin
  • Pre-flight opportunities: what else are customers searching for when they book flights?
  • Reaching customers post-flight: how can airlines add value after landing?
  • Customer insight: improving conversion rates by offering relevant goods and services
  • Finding partners: matching ancillary services to each airline’s brand promise
Stephen Kavanagh
Stephen Kavanagh

Chief Executive Officer

Aer Lingus

Martin Gauss
Martin Gauss

Chief Executive Officer

airBaltic

Mark Anžur
Mark Anžur

President of the Management Board & CEO

Adria Airways

Mark Nasr
Mark Nasr

Head of Corporate Strategy

United Airlines

11:05

Refreshments

Session Seven: Distribution innovation
11:35

The promise of mobile distribution: meeting changing customer habits

  • Is mobile creating new bookings or moving people from other channels?
  • Security concerns: are customers comfortable with mobile distribution?
  • Which ancillary services are mobile customers more likely to purchase
  • Next steps: managing special offers and more through an app

Speaker to be confirmed

11:55

Advisory session

12:15

Panel discussion

Innovations in distribution 
  • The future of mobile distribution: will airlines ever go mobile first?
  • Integrating other services with mobile distribution: improving mobile uptake
  • New Distribution Capability: have IATA produced a step change or a small improvement?
  • Travel agents: trends in leisure booking across the world
  • Working with aggregators: what are the best ways to reach customers
  • Managing travel disruptors: integrating with firms like Airbnb and Uber
  • Are rapid changes in distribution channels now business as usual?
Ali Jasim
Ali Jasim

Head of eBusiness

Gulf Air

Duncan Bureau
Duncan Bureau

Vice President, Global Sales

Air Canada

12:55

Lunch

Session Eight: Digital Innovation
14:10

The future of inflight entertainment

  • Bring your own device: can airlines engage passengers who entertain themselves?
  • How can information from wifi connected devices best be used?
  • Will early-window movies continue to attract passengers?
  • What role will social media play in entertaining passengers in the future?
Dawood Al Raisi
Dawood Al Raisi

Senior Manager Technical Projects

Oman Air

14:30

Advisory session

14:50

Options for monetising onboard wifi

  • Which customer segments are attracted by wifi?
  • Do business or leisure travellers offer better revenue opportunities?
  • What other revenue opportunities does onboard wifi enable?
  • Improving wifi bandwidth and reliability to increase customer uptake

Speaker to be confirmed

15:10

Questions

15:20

Refreshments

Session Nine: Giving the industry wings: government’s role in supporting aviation
15:35

Single European Skies: making it happen

  • Managing 50,000 European flights daily by 2020
  • Overcoming technological barriers to integrating air traffic management
  • Improving efficiency, reducing fuel burn and noise impact
  • Political challenges to rationalising airspace management

Speaker to be confirmed

15:55

Open skies: managing access to the skies fairly in North America

  • Why do open skies continue to be so controversial?
  • After the turbulence: the recent tranquillity of the US aviation market
  • Integrating gulf airlines into the western hemisphere aviation market
  • Negotiating access to Asian markets for US airlines
Paul Gretch
Paul Gretch

Director, Office of International Aviation

U.S. Department of Transportation

16:15

Questions

16:20

Chairman’s closing remarks and end of conference


Companies who attended last year include:

Aer Arann Embraer Middle East Airlines
Aer Lingus Group Estonian Air Mistral Air
Aereas Ethiopian Airlines Monarch Airlines
Aeroflot Russian International Airlines Etihad Airways Morgan Stanley
Aeromexico Etihad Regional National Air Traffic Services
Aéroports de Paris Eurocontrol Norton Rose Fulbright
Air Arabia Eurolot Panasonic Avionics Corporation
Air Berlin European Merchant Services Pegasus Airlines
Air BP Exeter City Council Privatair
Air Canada Farelogix Qatar Airways
Air Contractors Fastjet Rigasdoganis & Associates
Air Europa Lineas Finnair Rockwell Collins
Air France FITS Aviation Rolls Royce
Air New Zealand Flightglobal Royal Bank of Scotland
Air Partner Fraport Ryanair
airBaltic Frontier Airlines Salzburg Airport W A Mozart
Airbus Frontier Economics SATA Air Acores
Amadeus Group Gatwick Airport Saudi Arabian Airlines
American Airlines Germanwings Schiphol Group
Atos GTMC Seabury Group
Austrian Airlines Group Gulf Air SH&E
AviancaTaca Hahn Air SITA
Avions de Transport Regional Heathrow Airport Skyteam
Avolon Heathrow Airport Holdings South African Airways
Azul - Linhas Aereas Brasileiras Heidrick & Struggles Southwest Airlines
Birmingham Airport Helvetic Airways Spring Airlines
Blue Air Hop Airlines SR
British Airways HSBC Bank Star Alliance Services
Brussels Airlines IATA Stobart Group
CarTrawler Iberia Airlines Sun Express
Cathay Pacific Airways Informatica Corporation Swedavia
Changi Airport Group Institute of Economic Affairs Swedish Transport Agency
China Southern Airlines International Airlines Group TAM Brazilian Airlines
Cityjet Irelandia Aviation TAP Air Portugal
Civil Aviation Administration France J Clay Consulting Technics Group
Civil Aviation Authority Japan Airlines TGV Lyria
Clever Handling Services Kenya Airways The WheelTug
Coyne Airways KLM Royal Dutch Airlines Thomsonfly
Croatia Airlines KPMG TUI Travel
Danish Air Transport Lufthansa Turkish Airlines
Denim Air Lufthansa Airlines United Airlines
Department of Transport UAE Luxair Virgin Atlantic Airways
Dublin Airport Authority Mega Maldives Air  
easyJet Meridiana  



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