The Future of Air Transport
Dec 06-07 2016

The Future of Air Transport

Innovation, growth and evolving business models

Radisson Blu Portman, London

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The Future of Air Transport brought together leaders in the industry to explore the latest opportunities, challenges and solutions in this age of industry change.

The future passenger, Brexit, terror threats, capacity and state aid have all hit the headlines in recent months. Questions are being asked over their effects on strategies at the highest level across aviation. 

Highlights of 2016:

  • Explored the inner-workings of the minds of 12+ C-level speakers
  • Delved into the make-or-break topics from forging a successful business model to weathering the Brexit storm
  • Uncovered the secrets to attracting and engaging passengers, inspiring loyalty in the 21st Century customer
  • Learned about the increased push towards innovation and the driving forces behind it
  • Networking with senior decision-makers from over 35 countries worldwide

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Our 2016 Speakers

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2016 Programme

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Tuesday, 6th December 2016

Welcome address by Philip Doyle, Director, Marketforce
Chairman’s opening remarks
Peter Davies

Chief Executive Officer

Airline Management Group

Session One: Leaders’ Forum: dynamism, competition and growth in the aviation market

Panel Discussion & Questions

As the industry continues to make the most of the low fuel prices, strategies have changed in response to this environment. With business models continuing to converge and increased competition on many routes, the combination of reasonable fares and high quality service is more important than ever. Despite this dynamism, margins are still tight. This session will look at the opportunities and challenges that lie ahead for the industry.

  • How are legacy carriers adapting to the more competitive long-haul market?
  • How can a cohesive network be forged to connect regions and nations to the world?
  • How can low-cost carriers maximise on growth potential in point-to-point services?
  • How sustainable is the low-cost long-haul model, especially as fuel prices rise?
  • What are the effects of current market trends on alliances, partnerships and code-shares? 
  • The right place at the right time: positioning your airline to make the most of hub airports 
  • To what extent are airlines tackling the potential impact of over-capacity on profitability?
  • How can technology be harnessed to ensure airlines meet customer expectations? 
  • Is Open Skies really moving forward? Are airlines able to expand more freely? 


Bjørn Kjos

Chief Executive Officer


David O'Brien

Chief Commercial Officer


Juha Järvinen

Chief Commercial Officer


Beyond take-off: thriving as a low-cost carrier in the long-haul market
  • Entering the low-cost market: is now the right time to commence operations?
  • How can low-cost carriers build a successful brand in an established ecosystem?
  • How can airlines keep costs low on long-haul routes?
  • How quickly can low-cost long-haul airlines expand?
Bjørn Kjos

Chief Executive Officer


A 21st century airline: keeping pace in the changing environment
  • Disruptive partnerships: Virgin Atlantic’s answer to new entrants and business models
  • Keeping pace in the holiday business: making major changes to stay ahead of the market
  • The customer proposition: how can an airline continuously move forward while staying true to its brand values?
  • Championing innovation and how it can it be used effectively
Craig Kreeger

Chief Executive Officer

Virgin Atlantic

Moving forward: where next for established low-cost carriers?
  • Are business models continuing to converge with full service carriers?
  • How can airlines stay alert and find innovative ways to lower costs?
  • Great customer experience: offering passengers more than a low fare
  • How can low-cost airlines ensure consistent quality while increasing partnerships?
David O'Brien

Chief Commercial Officer


Keynote address - Envisioning aviation policy in a post-Brexit world
Lord Ahmad of Wimbledon

Parliamentary Under-Secretary

Department for Transport

Session Two: Enhancing the passenger journey by investing in digital

Revolutionising the customer experience from booking to landing
  • How can airlines successfully transition to being mobile first?
  • Making the most of the new wave of tech-heavy airports
  • BYOD: modernising the in-flight entertainment experience
  • Overcoming the challenge of connectivity in the clouds
Juha Järvinen

Chief Commercial Officer


Winning on the ground: the key to utilisation and a seamless passenger experience
  • Delivering significant opportunities to speed up turnarounds
  • Cut down on wasting time: pleasing customers and improving efficiency
  • Learn how your airline can get more from its fixed assets using electric taxi systems
Isaiah Cox

Chief Executive Officer


Case Study – Aruba Happy Flow

Using biometrics at every turn: improving passenger experience and security

This session looks at Aruba Happy Flow, an innovative passenger-focused pilot project. This cooperative effort by Aruba, The Netherlands, Aruba Airport Authority N.V., Schiphol Group and KLM has been designed to streamline the passenger process, making it fast and secure.

Annet Steenbergen

Coordinator Happy Flow and Preclearance

Government of Aruba


Session Three: Alliances and joint ventures: tackling the evolution of relationships

Case Study – The Etihad Model

Joint ventures and partnerships: the Etihad model

This session looks at how Etihad have pioneered partnership-led expansion with over 35 partner airlines across the globe to maximise market access and increase route flexibility. Bruno Matheu will explore the nature of the relationship and how it works for them.

Bruno Matheu

Chief Executive Officer – Airline Equity Partners

Etihad Airways

Case Study – U-FLY

The dawn of a new class of alliance

This session looks at the first ever LCC alliance: U-FLY, made up of HK Express, Lucky Air, Urumqi Air and West Air. This alliance is a game-changer for the industry, making travel more flexible and accessible in the Asia-Pacific region.

Andrew Cowen

Chief Executive Officer

HK Express & U-FLY

Case Study

Perry Cantarutti will explore the continued progress that SkyTeam are making in delivering value to their 20 member airlines. Focusing on investing in new technology, providing a common and consistent service and strengthening member relationships, SkyTeam have been recognised by the industry as leading the way in enhancing the travel experience throughout the network.


Perry Cantarutti

Chief Executive Officer



Session Four: From low fuel prices to biofuels: creating a sustainable future for airlines

Taking advantage of low fuel prices: scrutinising airlines’ performance
  • How are airlines responding to the low fuel price? 
  • What lessons must be learned from previous periods of low fuel prices?
  • Oil: how low for how long?
  • Who will be the winners and the losers in this era of low price fuel?
Andrew Lobbenberg

European Equity Research Sector Head Transport


The ICAO Climate Change Agreement and what it means for airlines
  • What do the new standards entail and how can airlines ensure they comply?
  • How can airlines access the appropriate carbon credits?
  • What does this mean for existing carbon schemes?
  • What are the likely financial implications?
Jonathon Counsell

Group Head of Sustainability


Chair’s closing remarks
Peter Davies

Chief Executive Officer

Airline Management Group

End of day one followed by drinks reception

Wednesday, 7th December 2016

Brexit breakfast

The future of UK-EU aviation

Join us at our Brexit breakfast where industry experts will discuss the challenges and opportunities facing the aviation market post-Brexit. Places are limited so sign up now to join the debate.

  • How can aviation thrive across the continent and beyond after Brexit? 
  • Lessons learned: capitalising on past experiences of adapting in difficult times 
  • Making the most of the possible benefits of policy freedom in the UK 
  • How can the regulations in the UK-EU market be untangled?
  • The importance of the UK remaining in the ECAA
  • What could the impact be on agreements such as Open Skies?
  • What could the effect be on the UK’s access to the European Single Aviation Market?
Andrew Haines

Chief Executive Officer

Civil Aviation Authority

Chairman’s opening remarks
Isaiah Cox

Chief Executive Officer


Session Five: Winning the battle for the 21st century customer

Keynote opening address

Excelling at putting the customer first: recognising our most important asset

Skúli Mogensen

Chief Executive Officer

WOW air

Peer-to-peer discussion

Nurturing customer loyalty: flying high in an increasingly brand-focused industry

Now that we have heard from Skúli about customer experience excellence at WOW Air, delegates will have the chance to discuss the key issues around the customer relationship and drill down into some of the topics in the presentations to follow.

  • What must be done to achieve a seamless, personalised experience at every stage of the customer relationship?
  • Knowing your customer: optimising data use to deliver results
  • What can be done alongside personalisation to enhance customer loyalty?
  • How can various channels be utilised in the evolution of the customer experience?
  • What must we learn from other customer-centric industries?
Global distribution systems: making external channels work for airlines
  • Should airlines be more involved in the evolution of global distribution systems? 
  • How are information aggregators reshaping the environment?
  • Is there an argument for focusing on driving direct bookings?
Anthony Doyle

Senior Director Corporate Development and Operations

Air Canada

Case Study – PINS

From frequent flyer miles to a world-leading virtual currency

This session looks at the success of airBaltic’s ground-breaking loyalty company PINS. Gabi Kool will explore how it has moved beyond simply enabling customers to collect and redeem PINS by flying with the airline, and into innovative areas such as coalition loyalty and O2O2O (on air to online to offline). Now expanding into markets across Asia, what does the future hold for PINS and how could this impact the travel sector?

Gabi Kool

Chief Executive Officer



Session Six: An outlook from the Middle East and Asia

Times of crisis and change: managing air transport in the Middle East and Africa

The media has highlighted the effect of recent terror attacks on carriers, but how does one manage an airline and its operations at the heart of the crisis? Tamur Goudarzi Pour will explore the challenges and opportunities facing carriers in this region in both times of struggle and promise.

Tamur Goudarzi-Pour

Vice President Middle East, Africa and Southeast Europe

Lufthansa Airlines

Looking to India: the growing potential of the country’s aviation sector

With India’s aviation market set to become the world’s largest by 2020; all eyes are on the Indian and international airlines looking to make the most of the increasing opportunities in this fast-growing market. Satyendra Pandey will share his insight into the key areas of growth and the challenges it faces as it shapes up to make its mark on the global stage.

Satyendra Pandey

Head of Strategy

Go Air


Session Seven: An investigation into aircraft ordering and its impacts

What now and where next for aircraft purchasing?
  • How are aircraft orders altering the modern airline fleet?
  • From orders to deliveries: changing airline strategies after the peak in purchasing
  • What next? How will capacity expansion impact profitability in the future?
Neil Glynn

Head of European Transport Equity Research

Credit Suisse

Panel Discussion & Questions

Addressing the impact of future capacity: what are the implications on infrastructure on the ground and in the air?

  • What is the scale of the capacity problem?
  • What regions are at the core of the capacity issue?
  • What can be done to existing infrastructure to make it more fit for purpose?
  • Efficiency of operations on the ground: how to increase throughput?
  • What new opportunities are emerging to respond to current issues?
  • How should infrastructure projects change going forward?

Moderator: Oliver Sleath

Andrew Macmillan

Strategy, Economics and Regulation Director

Heathrow Airport

Andy Shand

GM Customer Affairs Airlines & Business Aviation

National Air Traffic Services

Henrik Littorin

Senior Analyst


Oliver Sleath

European Airlines Analyst


Session Eight: The implications of EU state aid rules

EU state aid aviation rules
  • What are state aid rules and how do they apply in the aviation sector?
  • What do state aid rules mean for airlines and airports?
  • How can airlines and airports mitigate against state aid risk?
  • Where next for the future of state aid rules?
Nicole Robins

Senior Consultant


Mergers, acquisitions and ‘fair’ competition in aviation
  • To what extent do EU state aid guidelines support a more level playing field? 
  • What impact could ‘fair competition’ clauses have on future bilateral agreements?
  • EU aviation strategy in uncertain times: what now and where to next?
Dr Steven Truxal

Senior Lecturer in Aviation Law

City University London

Chairman’s closing remarks and end of conference
Dr Steven Truxal

Senior Lecturer in Aviation Law

City University London

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Who can you meet in 2016? 

Here is a sample list of companies already confirmed to attend The Future of Air Transport this year: 

  • Aalborg Airport 
  • Accenture
  • Aegean Airlines
  • Aer Lingus Group
  • Aerolineas Argentinas
  • Air Arabia
  • AirAsia
  • Air Canada
  • Air Europa Lineas Aereas
  • Air France
  • Air France KLM
  • Air India
  • Air New Zealand
  • ASL Airlines Ireland
  • ASL Aviation Group
  • Atos
  • Aviit
  • Avinor
  • Belavia Belarusian Airlines
  • Blue Air
  • Braathens Regional
  • British Airways
  • Cathay Pacific Airways
  • China Southern Airlines
  • Cityjet
  • Civil Aviation Authority
  • Coyne Airways
  • Credit Suisse
  • Croatia Airlines
  • easyJet
  • Emirates Group
  • Estonian Air
  • Etihad Airways
  • European Commission
  • EY
  • Fastjet
  • Finnair
  • FITS Aviation
  • Fjord
  • Flybe
  • FMI Air
  • Hahn Air
  • Hainan Airlines Co
  • Heathrow Airport
  • Helvetic Airways
  • Hong Kong Airlines
  • Hong Kong Express
  • Hop Airlines
  • HSBC Bank
  • IATA
  • Iberia Airlines
  • International Airlines Group
  • Japan Airlines
  • Jetstar Airlines
  • Jetstar Asia
  • LOT Polish Airlines
  • Lufthansa Airlines
  • Lufthansa Systems
  • Luxair
  • Malaysia Airlines
  • Mega Maldives Air
  • Middle East Airlines
  • National Air Traffic Services
  • Nordic Aero
  • Norwegian Air Shuttle
  • Panasonic Avionics Corporation
  • Privatair
  • Qatar Airways
  • Rolls Royce
  • Royal Brunei Airlines
  • Ryanair
  • S7 Airlines
  • Safran Aircraft Engines
  • Shannon Airport
  • Skyteam
  • South African Airways
  • SriLankan Airlines
  • Star Alliance Services
  • Stavanger Airport
  • Swedavia
  • Swiss International Airlines
  • Tallinn Airport
  • The WheelTug
  • Titan Airways
  • TUI Travel
  • Turkish Airlines
  • VietJet Air
  • Virgin Atlantic Airways
  • West Air
  • WOW Air

Get the international perspective on the most important topics at The Future of Air Transport, which consistently attracts delegates from around the world.


Complimentary Places for Airlines

Complimentary places are available to senior airline professionals - apply now to secure your place*

*Please note complimentary places are for senior professionals in airlines only and are not available to airports, consultants, solution providers or professional services. All places are awarded at the discretion of the event organiser whose decision is final.

Venue Details

Radisson Blu Portman, London
22 Portman Square, London W1H 7BG

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