The Future of Air Transport
Dec 06-07 2016

The Future of Air Transport

Innovation, growth and evolving business models

Radisson Blu Portman, London

Join us for the 24th annual The Future of Air Transport conference to hear aviation’s most prominent figures discuss key strategic challenges and opportunities.

This event will cover the industry’s most pressing issues. Explore developments in the low-cost long-haul market, the convergence of full service and low-cost business models, and innovative technologies in the search for true customer-centricity. Don’t miss this opportunity to join key influencers in exploring the dynamism at the heart of the industry with over 200 of your peers.

Key reasons to attend

  • Explore the inner-workings of the minds of 10+ C-level speakers
  • Get to grips with evolving business models and discover whether more recent developments are sustainable moving forward
  • Uncover the secrets to becoming a passenger-focused business and the technologies employed to aid the process
  • Learn about the increased push towards innovation and the driving forces behind it
  • Network with senior airline executives from across the globe

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Speakers confirmed for 2016

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Tuesday, 6th December 2016

Welcome address by Philip Doyle, Director, Marketforce
Chairman’s opening remarks
Keynote opening address

Envisioning aviation policy in a post-Brexit world

Lord Ahmad of Wimbledon

Parliamentary Under-Secretary

Department for Transport

Session One: Leaders’ Forum: dynamism, competition and growth in the aviation market

Panel Discussion & Questions

As the industry continues to make the most of the low fuel prices, strategies have changed in response to this environment. With business models continuing to converge and increased competition on many routes, the combination of reasonable fares and high quality service is more important than ever. Despite this dynamism, margins are still tight. This session will look at the opportunities and challenges that lie ahead for the industry.

  • How are legacy carriers adapting to the more competitive long-haul market?
  • How can a cohesive network be forged to connect regions and nations to the world?
  • How can low-cost carriers maximise on growth potential in point-to-point services?
  • How sustainable is the low-cost long-haul model, especially as fuel prices rise?
  • What are the effects of current market trends on alliances, partnerships and code-shares? 
  • The right place at the right time: positioning your airline to make the most of hub airports
  • To what extent are airlines tackling the potential impact of over-capacity on profitability?
  • How can technology be harnessed to ensure airlines meet customer expectations?
  • Is Open Skies really moving forward? Are airlines able to expand more freely?


Bjørn Kjos

Chief Executive Officer


David O'Brien

Chief Commercial Officer


Saad Hammad

Chief Executive Officer


Beyond take-off: thriving as a low-cost carrier in the long-haul market
  • Entering the low-cost market: is now the right time to commence operations?
  • How can low-cost carriers build a successful brand in an established ecosystem?
  • How can airlines keep costs low on long-haul routes?
  • How quickly can low-cost long-haul airlines expand?
Bjørn Kjos

Chief Executive Officer


A 21st century airline: keeping pace in the changing environment
  • Disruptive partnerships: Virgin Atlantic’s answer to new entrants and business models
  • Keeping pace in the holiday business: making major changes to stay ahead of the market
  • The customer proposition: how can an airline continuously move forward while staying true to its brand values?
  • Championing innovation and how it can it be used effectively
Craig Kreeger

Chief Executive Officer

Virgin Atlantic

Moving forward: where next for established low-cost carriers?
  • Are business models continuing to converge with full service carriers?
  • How can airlines stay alert and find innovative ways to lower costs?
  • Great customer experience: offering passengers more than a low fare
  • How can low-cost airlines ensure consistent quality while increasing partnerships?
David O'Brien

Chief Commercial Officer


Advisory session

Session Two: Enhancing the passenger journey by investing in digital

Revolutionising the customer experience from booking to landing
  • How can airlines successfully transition to being mobile first?
  • Making the most of the new wave of tech-heavy airports
  • BYOD: modernising the in-flight entertainment experience
  • Overcoming the challenge of connectivity in the clouds
Juha Järvinen

Chief Commercial Officer


Winning on the ground: the key to utilisation and a seamless passenger experience
  • Delivering significant opportunities to speed up turnarounds
  • Cut down on wasting time: pleasing customers and improving efficiency
  • Learn how your airline can get more from its fixed assets using electric taxi systems
Isaiah Cox

Chief Executive Officer


Case Study – Aruba Happy Flow

Using biometrics at every turn: improving passenger experience and security

This session looks at Aruba Happy Flow, an innovative passenger-focused pilot project. This cooperative effort by Aruba, The Netherlands, Aruba Airport Authority N.V., Schiphol Group and KLM has been designed to streamline the passenger process, making it fast and secure.

Annet Steenbergen

Coordinator Happy Flow and Preclearance

Government of Aruba


Session Three: Alliances and joint ventures: tackling the evolution of relationships

Case Study – The Etihad Model

Joint ventures and partnerships: the Etihad model

This session looks at how Etihad have pioneered partnership-led expansion with over 35 partner airlines across the globe to maximise market access and increase route flexibility. Bruno Matheu will explore the nature of the relationship and how it works for them.

Bruno Matheu

Chief Executive Officer – Airline Equity Partners

Etihad Airways

Case Study – U-FLY

The dawn of a new class of alliance

This session looks at the first ever LCC alliance: U-FLY, made up of HK Express, Lucky Air, Urumqi Air and West Air. This alliance is a game-changer for the industry, making travel more flexible and accessible in the Asia-Pacific region.

Andrew Cowen

Chief Executive Officer

HK Express & U-FLY

Advisory session
Case Study

Perry Cantarutti will explore the continued progress that SkyTeam are making in delivering value to their 20 member airlines. Focusing on investing in new technology, providing a common and consistent service and strengthening member relationships, SkyTeam have been recognised by the industry as leading the way in enhancing the travel experience throughout the network.


Perry Cantarutti

Chief Executive Officer



Session Four: From low fuel prices to biofuels: creating a sustainable future for airlines

Taking advantage of low fuel prices: scrutinising airlines’ performance
  • How are airlines responding to the low fuel price? 
  • What lessons must be learned from previous periods of low fuel prices?
  • Oil: how low for how long?
  • Who will be the winners and the losers in this era of low price fuel?
Andrew Lobbenberg

European Equity Research Sector Head Transport


Advisory session
Fuelling innovation: continuing the transformation towards sustainability
  • How can airlines capitalise on lower costs to drive investment in green technologies? 
  • Opportunities to effectively integrate and use biofuel
  • Ensuring the infrastructure is in place to promote a culture of innovation
Jonathon Counsell

Group Head of Sustainability


Keynote closing address

Progress towards a new global climate agreement

Speaker to be confirmed

End of day one followed by drinks reception

Wednesday, 7th December 2016

Brexit breakfast

The future of UK-EU aviation

Join us at our Brexit breakfast where industry experts will discuss the challenges and opportunities facing the aviation market post-Brexit. Places are limited so sign up now to join the debate.

  • How can aviation thrive across the continent and beyond after Brexit? 
  • Lessons learned: capitalising on past experiences of adapting in difficult times 
  • Making the most of the possible benefits of policy freedom in the UK 
  • How can the regulations in the UK-EU market be untangled?
  • The importance of the UK remaining in the ECAA
  • What could the impact be on agreements such as Open Skies?
  • What could the effect be on the UK’s access to the European Single Aviation Market?
Andrew Haines

Chief Executive Officer

Civil Aviation Authority

Chairman’s opening remarks

Session Five: Winning the battle for the 21st century customer

Keynote opening address

Excelling at putting the customer first: recognising our most important asset

Skúli Mogensen

Chief Executive Officer

WOW air

Tailoring the customer experience: personalising and strengthening relationships
  • Knowing your customer: which passengers suit which airlines?
  • Appealing to the right people: optimising data use to deliver results
  • Utilising structured and unstructured data to build a better picture of customers
  • Keeping the customer engaged and extending potential reach

Speaker to be confirmed

Advisory session
Global distribution systems: making external channels work for airlines
  • Should airlines be more involved in the evolution of global distribution systems? 
  • How are information aggregators reshaping the environment?
  • Is there an argument for focusing on driving direct bookings?
Anthony Doyle

Senior Director Corporate Development and Operations

Air Canada

The global evolution of loyalty programs: the changing face of traditional loyalty

The frequent flyer loyalty program with a loyalty currency

This session looks at the success of airBaltic’s ground-breaking loyalty program PINS. This program enables customers to collect PINS by flying with the airline, but also by using the services of other members of the scheme, including hotels, rental cars, restaurants and online retailers.

Gabi Kool

Chief Executive Officer


Advisory session
Peer-to-peer discussion

Nurturing customer loyalty: flying high in an increasingly brand-focused industry

During this session delegates will have the opportunity to brainstorm ideas focusing on how to maximise on the channels available to attract and retain customers. The questions below are to be discussed at your tables. Following this, a nominated representative from each table will feedback ideas and conclusions to the Chair and speakers for comment.

  • What must be done to achieve a seamless, personalised experience at every stage of the customer relationship? 
  • What can be done alongside personalisation to enhance customer loyalty?
  • How can various channels be utilised in the evolution of the customer experience?
  • What must we learn from other customer-centric industries?
Anthony Doyle

Senior Director Corporate Development and Operations

Air Canada

Paul Simmons

Chief Commercial Officer

Malaysia Airlines

Gabi Kool

Chief Executive Officer


Session Six: Regional focus: an outlook from the Middle East

Air Arabia: leading the way for low-cost air travel in the MENA region

This session looks at how Air Arabia has challenged the market in the Middle East by introducing and thriving as a low-cost alternative. Adel Ali will examine the potential of this business model in the region and provide an outlook for the years ahead.

Adel Al Ali

Chief Executive Officer

Air Arabia

Looking to India: the growing potential of the country’s aviation sector

With India’s aviation market set to become the world’s largest by 2020; all eyes are on the Indian and international airlines looking to make the most of the increasing opportunities in this fast-growing market. Satyendra Pandey will share his insight into the key areas of growth and the challenges it faces as it shapes up to make its mark on the global stage.

Satyendra Pandey

Head of Strategy

Go Air

Times of crisis and change: managing air transport in the Middle East and Africa

The media has highlighted the effect of recent terror attacks on carriers, but how does one manage an airline and its operations at the heart of the crisis? Tamur Goudarzi Pour will explore the challenges and opportunities facing carriers in this region in both times of struggle and promise.


Session Seven: An investigation into aircraft ordering and its impacts

What now and where next for aircraft purchasing?
  • How are aircraft orders altering the modern airline fleet?
  • From orders to deliveries: changing airline strategies after the peak in purchasing
  • What next? How will capacity expansion impact profitability in the future?
Neil Glynn

Head of European Transport Equity Research

Credit Suisse

Panel Discussion & Questions

Addressing the impact of future capacity: what are the implications on infrastructure on the ground and in the air?

  • What is the scale of the capacity problem?
  • What regions are at the core of the capacity issue?
  • What can be done to existing infrastructure to make it more fit for purpose?
  • Efficiency of operations on the ground: how to increase throughput?
  • What new opportunities are emerging to respond to current issues?
  • How should infrastructure projects change going forward?
Andrew Macmillan

Strategy, Economics and Regulation Director

Heathrow Airport

Andrés Bello

Chief Operating Officer

Air Europa Líneas Aéreas

Andy Shand

GM Customer Affairs Airlines & Business Aviation

National Air Traffic Services

Henrik Littorin

Senior Analyst


Session Eight: The implications of EU state aid rules

EU state aid aviation rules
  • What are state aid rules and how do they apply in the aviation sector?
  • What do state aid rules mean for low-cost carriers, national carriers and airports?
  • How can airlines and airports mitigate against state aid risk?
  • Where next for the future of state aid rules?
Nicole Robins

Senior Consultant


Keynote closing address

The EU aviation strategy: one year on

Chairman’s closing remarks and end of conference

Download Brochure Print Programme

Who can you meet in 2016? 

Here is a sample list of companies already confirmed to attend The Future of Air Transport this year: 

  • Aalborg Airport 
  • Accenture
  • Aegean Airlines
  • Aer Lingus Group
  • Aerolineas Argentinas
  • Air Arabia
  • AirAsia
  • Air Canada
  • Air Europa Lineas Aereas
  • Air France
  • Air France KLM
  • Air India
  • Air New Zealand
  • ASL Airlines Ireland
  • ASL Aviation Group
  • Atos
  • Aviit
  • Avinor
  • Belavia Belarusian Airlines
  • Blue Air
  • Braathens Regional
  • British Airways
  • Cathay Pacific Airways
  • China Southern Airlines
  • Cityjet
  • Civil Aviation Authority
  • Coyne Airways
  • Credit Suisse
  • Croatia Airlines
  • easyJet
  • Emirates Group
  • Estonian Air
  • Etihad Airways
  • European Commission
  • EY
  • Fastjet
  • Finnair
  • FITS Aviation
  • Fjord
  • Flybe
  • FMI Air
  • Hahn Air
  • Hainan Airlines Co
  • Heathrow Airport
  • Helvetic Airways
  • Hong Kong Airlines
  • Hong Kong Express
  • Hop Airlines
  • HSBC Bank
  • IATA
  • Iberia Airlines
  • International Airlines Group
  • Japan Airlines
  • Jetstar Airlines
  • Jetstar Asia
  • LOT Polish Airlines
  • Lufthansa Airlines
  • Lufthansa Systems
  • Luxair
  • Malaysia Airlines
  • Mega Maldives Air
  • Middle East Airlines
  • National Air Traffic Services
  • Nordic Aero
  • Norwegian Air Shuttle
  • Panasonic Avionics Corporation
  • Privatair
  • Qatar Airways
  • Rolls Royce
  • Royal Brunei Airlines
  • Ryanair
  • S7 Airlines
  • Safran Aircraft Engines
  • Shannon Airport
  • Skyteam
  • South African Airways
  • SriLankan Airlines
  • Star Alliance Services
  • Stavanger Airport
  • Swedavia
  • Swiss International Airlines
  • Tallinn Airport
  • The WheelTug
  • Titan Airways
  • TUI Travel
  • Turkish Airlines
  • VietJet Air
  • Virgin Atlantic Airways
  • West Air
  • WOW Air

Get the international perspective on the most important topics at The Future of Air Transport, which consistently attracts delegates from around the world.


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Save 15%
Group bookings of 3 or more people will receive an automatic 15% discount. Prices listed exclude VAT.
- +
£1,295.00 + VAT Until 11/11/16
£1,395.00 + VAT Standard

Complimentary Places for Airlines

Complimentary places are available to senior airline professionals - apply now to secure your place*

*Please note complimentary places are for senior professionals in airlines only and are not available to airports, consultants, solution providers or professional services. All places are awarded at the discretion of the event organiser whose decision is final.

Venue Details

Radisson Blu Portman, London
22 Portman Square, London W1H 7BG

Venue Website »

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