Main Menu

Where you are:

The IEA & Marketforce's 3rd Annual Conference

The Future of Betting and Gaming

Multi-channel, multinational and multiplying

28th & 29th April 2008, The Waldorf Hilton, London

Conference Menu:

Select a day to view:

The Future of Betting and Gaming - Programme - 28th April

09:15 -

Welcome address by

David Saunders, Managing Director, Marketforce

09:20 -

Chairman’s opening remarks
Michael Caselli
Editor in Chief, iGaming Business

SESSION ONE: ASSESSING THE STATE OF THE GAMBLING INDUSTRY

09:25 -
Panel discussion: responding successfully to changing markets
Russell Perry
Head of Product Management, Betting, BWin
Gabi Campos
SVP, Head of Offering, 888.com
10:25 -
Questions from the audience

10:40 -

Refreshments

SESSION TWO: A CHANGE FOR THE BETTER? EXAMINING LEGISLATION IN THE UK

11:10 -
Implementing the Gambling Act 2005: the Commission’s perspective
Hazel Canter
Director, Licensing & Compliance, Gambling Commission
11:25 -
PANEL DISCUSSION: THE IMPACT OF THE GAMBLING ACT 2005
Roy Ramm
Director, Compliance and Security, London Clubs International
Roger Parkes
European Head of Compliance, Betfair
Joe Phillips
Vice Chairman, Independent Bookmakers Association, & Managing Director, Cheshire Racing
Hazel Canter
Director, Licensing & Compliance, Gambling Commission

12:15 -

Lunch

SESSION THREE: MAXIMISING MARKETING OPPORTUNITIES IN 2008

13:50 -
Invigorating an established betting brand
Ian Penrose
Chief Executive Officer, Sportech
14:10 -
Building a customer base in new markets
Pontus Lindwall
Chief Executive Officer, Betsson
14:30 -
PANEL DISCUSSION: ADVERTISING GAMBLING IN A MULTI-CHANNEL ENVIRONMENT
Pontus Lindwall
Chief Executive Officer, Betsson
Conleth Bryne
Marketing Director, Better
Ian Penrose
Chief Executive Officer, Sportech
15:00 -
Questions

15:15 -

Refreshments

SESSION FOUR: REALISING THE LEISURE POTENTIAL OF GAMBLING

15:45 -
Bingo: building success from a niche market?
Simon Wykes
Managing Director, Mecca Bingo
16:05 -
Leisure & LBOs: growing a dedicated customer base
Ian Hogg
Managing Director, Better
16:25 -
PANEL DISCUSSION: APPEALING TO DIVERSE CONSUMERS
Simon Wykes
Managing Director, Mecca Bingo
Ian Hogg
Managing Director, Better
Malcolm Graham
Chief Executive Officer, PKR
16:55 -
Questions