The IEA & Marketforce's 3rd Annual Conference
The Low Cost Air Transport Summit
Challenging times: maintaining profitability in a competitive market 11th & 12th June 2008, The Waldorf Hilton, London
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The Low Cost Air Transport Summit - Programme - 11th June
09:15 -
Welcome address by Philip Doyle, Director, Marketforce
09:20 -
Chairman’s opening remarks
Bernie Baldwin
Editor, Low-Fare & Regional Airlines
Bernie Baldwin
Editor, Low-Fare & Regional Airlines
SESSION ONE: RETHINKING LOW COST
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09:25 -
Succeeding in low cost, long haul: maintaining the competitive challenge
Jonathan Hinkles
Managing Director, Zoom
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09:45 -
Evolving the low cost model
Maxim Poberezhnik
Marketing Director, SKY EXPRESS
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10:05 -
Questions from the audience
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10:20 -
ANALYSING THE INDUSTRY
Chris Tarry
Chairman, CTAIRA
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10:45 -
Questions
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10:55 -
Refreshments
SESSION TWO: SUCCEEDING IN A COMPETITIVE MARKET: DIFFERENTIATION AND INNOVATION
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11:25 -
Succeeding in Europe’s most competitive market
Alex Cruz
Chief Executive Officer, clickair
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11:40 -
Achieving growth in a competitive landscape
Daniel Skjeldam
Chief Commercial Officer, Norwegian
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11:55 -
Achieving success in South America: moving into new markets
Jorge Vilches
Chief Executive Officer, LAN Peru
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12:10 -
Extended questions and discussion
12:35 -
Introduction to the IEA by Professor Philip Booth, Editorial and Programme Director, Institute of Economic Affairs
12:40 -
Lunch
SESSION THREE: NEW CUSTOMERS AND NEW MARKETS
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13:55 -
Growing the customer base: attracting the business flier
Mike Rutter
Chief Commercial Officer, Flybe
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14:15 -
Developing a holistic airline payments strategy with a focus on new markets and channels
Colm Lyon
Chief Executive Officer, Realex Payments
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14:35 -
A new alliance: extending the network and offering customers more
Enda Corneille
Corporate Affairs Director, Aer Lingus
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14:55 -
Questions
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15:15 -
Refreshments
SESSION FOUR: ANCILLARY REVENUE FORUM
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15:45 -
Growth from new revenue streams: targetting your market
Rachel Start
Director - Direct and Ancillary Sales, SAMA
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16:05 -
Ancillaries 3.0: increase your commission per segment
Raphael Bejar
Chief Executive Officer, Airsavings
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16:15 -
Ancillary revenues
Patrick Murphy
former Chairman, Ryanair
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16:25 -
Panellists will now comment on the presentations and discuss some of the following issues:
Raphael Bejar- The low cost revolution: becoming a one-stop-shop for travel
- Understanding customers' behaviour: which products are most successful?
- Do customers increasingly prefer a pick n' mix approach to creating their ideal trip?
- Can customer loyalty really be generated in the low cost market?
- What are the components of a good affinity partnership?
- What are some of the risks of partnering with other brands?
- How can technology be integrated seamlessly?
Chief Executive Officer, Airsavings
Rachel Start
Director - Direct and Ancillary Sales, SAMA
Patrick Murphy
former Chairman, Ryanair
17:00 -
Chairman’s closing remarks and end of day one
18:00 -
Drinks reception hosted by Marketforce
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