Building media profile to build business
Who are they?
The Aziz Corporation is an independent executive communications consultancy whose services cover presentation skills, media training, crisis management, image consultancy and voice development.
What was the problem?
This niche communications consultancy wanted to raise its profile and boost brand awareness. Marketforce was asked to achieve this by generating national and trade press coverage in a cost-effective way.
How did we help?
Marketforce researches, drafts and constructs surveys which look at business peoples’ attitudes towards a variety of issues, including:
- Public speaking
- Beards in business
- Casual dressing in the workplace
- Regional accents
- Buzzwords and jargon
- Career progression / being over-weight
- Christmas office party behaviour
The aim of these surveys is to highlight expectations/misconceptions of British business people on a variety of issues relating to business life.
What does this mean?
By commenting on the findings, The Aziz Corporation is positioned as a market leader in spoken communications. The survey results are press released, maximising the return on investment for the client and achieving high quality media coverage throughout the year.
Establishing a long-running monthly 'Silver tongue' or 'Foot in mouth' presentation analysis column within leading business publication, Management Today, this also produced a bedrock of awareness among middle and senior management.
Where are they now?
Aggregating all coverage in a typical year we secure over 300 pieces of national, trade, regional and broadcast coverage and as a result, The Aziz Corporation has successfully consolidated its position as a market leader in the field of spoken communication.
