Thought leadership has become de rigeur as a communication approach in many business-to-business sectors. However, there is often all too little rigour in the formulation of the thought leadership strategy itself.
At Marketforce we prefer to leave little to chance when it comes to finding the hot issues that will win you the attention of senior management. We employ a highly structured research process to identify where an issue represents a genuine opportunity and what messages will play well with the target audience. As part of this approach we undertake telephone and survey research on an anonymous basis with key players in your target markets, as well as facilitating and participating in brainstorms with your own teams.
When targeting certain major industry sectors - financial services, energy & utilities, retail, transport & logistics, technology, media & telecommunications and the public sector - our clients also benefit from the insight we derive from our conference division's ongoing market research.
Marketforce produces over 40 major business conferences a year in partnership with the Institute of Economic Affairs, Adam Smith Institute, Centre for Future Studies and the National Outsourcing Association among others, which specifically address the strategic issues of interest to senior management.
The in-house analysts who write our conference programmes are in constant dialogue with top-level contacts in major companies and have an up-to-the-minute insight into their views, interests and concerns. These analysts work closely with the PR team and regularly highlight emerging issues with the potential to drive demand for our clients' services and form the centre of high-impact thought leadership campaigns.
