Marketing professionals say that demonstrating thought leadership is one of the top two goals of content marketing campaigns
But how often do you read a report or whitepaper that is simply a sales pitch?
Creating thought-provoking content takes time, energy and insight. And once it’s created, you still need it to reach your target audience.
Marketforce can help. We combine expertise with reach – not only can we create the original research but we can also distribute it for you, giving you access to everyone who downloads it.
We have a team of industry analysts whose sole job is to research your clients’ markets and develop industry relationships; they understand the impact of new regulation or legislation, know what the latest industry hot topics and market trends are and, more importantly, talk to your clients on a regular basis.
All of our Survey & Report projects are overseen by one of our Directors, each of whom has over 30 years experience working in PR and conferences; they combine a deep insight of your clients’ markets with an ability to engage an audience and develop thought-provoking and, if necessary, press-worthy content.
Marketforce has an advantage over traditional market research agencies as we can capitalise on our extensive database and network of contacts to distribute your report. Where relevant, we can also launch your report at one of our conferences. Or we can arrange a roundtable event where you can discuss the report’s findings with a select audience.
On average, over 500 industry representatives download our client reports.
Recent reports include:
The Future of Utilities Special Report 2014
In 2014, Marketforce surveyed over 200 senior figures from across the UK utilities sector to better understand what challenges the industry faces and to learn more about the priorities and perceptions of a sector that is battling intense political pressure over affordability and security of supply.
The Analytical Advantage: The future of UK debt collection & recovery in the Digital Age
FICO and Marketforce surveyed over 180 executives with responsibility for debt collection and recovery across financial services, utilities, telecoms, the public sector and debt collection agencies to better understand how teams are adapting to the commercial and operational challenges of a Digital Age.